10% + 5% everyday means we’re ending the Double Discount for colleagues

Following the introduction of our new Meaningful Membership offer, we’ve decided that our colleague Double Discount event in Co-op Food and Co-op Electrical on 20 and 21 January will be our last one.

I know for many of you, this will come as a disappointment, and it is not a decision we’ve taken lightly. Let me explain the reasons why.

Pay Day Double Discount hasn’t been around for very long. We only introduced it three years ago to compensate colleagues for the fact that we weren’t in a position to reward our members following our financial crisis in 2013.

Since last June when we introduced our new Co-op Membership rewards for colleagues, we’ve all been getting 5% back when we buy Co-op branded goods as well as the 10% colleague member discount on everything we buy from Co-op Food.

So every time you buy a basket of Co-op milk, Co-op bread, Co-op eggs, Co-op bacon or anything that carries our brand, you’re getting c.15% off the price. That’s every day, not just when you get paid.

Your savings on a mid-week top up shop

Your savings on a small mid-week top up shop soon add up. I’m sure you’ve all seen the way in which the savings are shown on the bottom of your receipt, and some of you will have already benefited by spending what you’ve saved. This is a real saving every day.

By spending just £10 a week in our stores on Co-op own brand products, you save £1.00 through your 10% and a further 45p through the 5% membership reward adding up to over £75 per year.

Of course the more you spend on Co-op branded products the more you’ll save.

I hope this helps you understand the reasons why we’ve taken this decision.

Exclusive colleague offers every week

We do however still want all our colleagues to feel valued and rewarded for being part of the Co-op so we’re also looking at new ways to give colleagues additional benefits from our family of businesses. We’ll have more to tell you on this in a few weeks.

We know how important saving money is to you and your family and you may not realise just how much you could be saving with discounts we’ve negotiated on your behalf with non-Co-op suppliers.

There are hundreds of pounds worth of offers and discounts for our colleagues – from cinema tickets to childcare vouchers and high street fashion brands – that are yours for the taking. But at the moment very few of you are taking advantage of these savings.

Take a look at this short film to find out how you can start saving now with the Co-op and other brands.

Just for example, looking beyond our Co-op businesses, a family of four going to the cinema and buying drinks and popcorn could save £24 on the total cost by using the voucher codes on the benefits site.

Add that to the weekly savings on our Co-op top up shop and you could be saving £25.45 every week because you’re a Co-op colleague member.

Go to www.coop.co.uk/benefits and register to see what’s there and receive weekly updates on the latest exclusive deals.

Look out for more announcements soon on colleague member benefits. And make sure you’re taking advantage of all that’s on offer including next week’s final Double Discount.

Steve Murrells
Chief Executive of Co-op Food

Join the conversation! 76 Comments

  1. Wow another kick in the nuts!
    First Iv lost my hours now our DD, used this to buy the things I normally can’t afford any other time of the month and buy treats at Christmas! Absolute joke!

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  2. The benifits site is over complex. With wow points. Who cares about wow points. Cinema tickets have to paid for there, then you get a code then have to go to the cinema site and put a code in. It’s a long winded process and not worth the hassle. If you really want to work at negotiating something get retailers to accept our blue cards or a website with plain discount codes that do not require the hassle of pre payment or useless wow points…

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  3. How are you letting all colleagues no about this?? I presume in-store info will be coming as not all colleagues are internet savvy?

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  4. Poor decision. When you ask a colleague about the benefits of working for us, they are always love the double discount. They’ll have to go to the cinema now and watch ” Honey, they shrink the benefits”

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  5. Why don’t you save money by making all the failed store managers and failed area managers in Angel square a lot more productive

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    • Hi Paul, I don’t know what you mean. Are you saying 1 Angel Square colleagues are former “failed” store and area managers? I’m an Angel Square colleague and whilst I’ve lent a hand, I’ve not been a store manager. ^Jordan

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    • Or start dragging dead weight “office managers” off their arses to work for their money

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  6. Why not do a discount on pay day weekend to 15% that way we’d be getting 20% and wouldn’t feel like time and time again loyal hardworking staff are the ones who suffer!

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  7. Sorry but think this is bad move in current climate.just going to feel like another dig at staff.
    What is the selling point for us to new employees now to seperate us from other companies?

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  8. Hi Spencer, we do still have a range of benefits, have you taken advantage of any of them? ^SB

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  9. Bad move, alot of the benefits for the Manchester area! (convenient!) child care vouchers always been around so not new benefits. Double discount was the one chance a month to stock up bringing prices in-line with supermarkets, given that we don’t get paid more than supermarkets yet we have pay more for goods than at supermarkets.

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  10. cant believe dd is going! no staff bonus any more now that’s being taken away. nothing on there benefits me. today I swapped car insurance to co op but never got asked for my membership number to collect any points 😦

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  11. That math dosent add up. That double discount came off everything, where as the 5% comes only when you buy co op products. So firstly it’s a loss of double discount on branded products which as said are more expensive than supermarket but double discount is a good time of the month to get branded products in. Secondly, it’s net loss of 5% discount in total anyway (might as well be 10 because I don’t usually buy co op own products due to quality of some of them). To be honest I’m not that fussed, as long as you can sort out all the problems at payroll, the cutting of store hours and get some decent management in.

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    • Hi,

      Quite shocked that you think coop brand goods aren’t as good as elsewhere. I am a massive advocate of our goods and truly believe they are as good as, if not better, than elsewhere…. apart from our dry roasted peanuts – not as good as top brand 😀

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      • Thanks David, for the support. Whilst Anno’s welcome to their opinion, it’s a shame to see a colleague so publicly dismiss Co-op products fellow colleagues work very hard to perfect and make the the best they can be. ^Jordan

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  12. My personal opinion is that co op goes above and beyond for their customers. But they do not care about thier colleagues as upper management want results with reduced hours and no rewards. I would like to see you steve murrells come and work for a full week in some of your stores and run shifts and survive.

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  13. Poor decision in my opinion. Its always one of those points that gives a real positive reaction at interviews when you are discussing the benefits.

    The discount scheme, as far as I know, looking at food retail/convenience retail is, sorry was the best about, as far as I know everywhere is 10% or less with the occasional 15% day, but a payday weekend 20% was fantastic.

    As a long serving co-op employee/store manager, it goes against everything I usually stand for, I do my weekly shopping every week in my store and of course a big double discount shop every 4 weeks, and encourage my staff to do the same, but I’m now choosing to shop else where EVERY week – and would encourage all employee’s to do the same to try and make the business re evaluate this decision.

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    • I’m not sure a colleague boycott of Co-op Food will help here, but I’m sorry you feel driven to such action and hope you can come back around and enjoy your 10% everyday on branded and Co-op products + 5% back on Co-op products and 1% for your community. ^Jordan

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      • “I’m not sure a colleague boycott of Co-op Food will help here”
        Something has to be done in order for the idiots in charge to stop forcing us over a barrel.
        If you don’t like the idea of a boycot, then perhaps you’d prefer we get in contact with Usdaw, and have a chat about holding a ballot for industrial action?

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  14. I think this is yet another blow to staff
    Like stated above
    You have dropped all our hours
    Me I’m on a 10 hour contract
    A house to run with children
    And now my discount for hard work within our store is being swiped from us to

    As an eager to learn T3 in one of your stores, I have heard so much about our area manager and get told quite often the likes and mostly dislikes of what we do
    But yet still have not met them

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  15. Please tell us what comms we are coming to stores so we can break this news to our teams. It’s very disappointing to read it first on line. Please can we have a simple non waffle briefing (no store has time for 10+ pages of reading to wade through). ‘Simple’ i.e. Bullet points details about the benefit site may help soften the major blow to our teams and in store moral as the disappointing news spreads with anger via tearoom rumours.

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    • Hi Nick, this communication was disseminated by Internal communications throughout the Co-op, the Group social media team being one of them. Our aim is to ensure all colleagues know as soon as possible, and 9/10 online’s the fastest way. If you’re a line manager who attended Being a Co-op Leader, you may find useful resources for managing difficult conversations in your Being a Co-op Leader Journal. ^Jordan

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  16. Dear valued colleague,
    Thanks for all your hard work, working with reduced hours, pushing meaningful membership whilst serving our customers.also promoting student card, 10% +5%. Great work! So as a reward for your hard work commitment and stress we are taking away double discount!!
    REALLY!!!! The ivory tower beleive our valued colleagues, don’t deserve a better rewarding than what we offer students!!!! WOW!!!! A new level of plc thinking at the CO-OP.

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  17. So we now get exactly the same discount as any student who owns an nus extra card?
    How can this be right? Extra benefits are there but with less and less disposable income our colleagues put double discount as the most important benefit for working for coop and not cinema tickets and hotel stays….

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  18. Reducing hours and now taking away double discount. Not everyone buys Co-op products to receive the 5% back. This has to be the worst descion ever made.

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  19. IAN
    .BAD news especially for retired colleagues on fixed incomes .Most of our competitors give staff discount on all goods.

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  20. Might as well just just shop in one of the other supermarkets it was only double discount that made the co-op prices competitive, co-op going from bad to worse

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  21. Well at least the person who made this decision will be able to have his giant bonus.

    When other supermarkets like Lidl are raising wages and improving relations with colleagues, coop are spitting in their employees faces.

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    • It’s understandable you’re frustrated, we’re all disappointed, but saying anyone’s spitting in anyone’s face isn’t fair. We get 10% off everything every day, + everything on the My Co-op Benefits portal and 5% and 1% with membership. ^Jordan

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      • We also got threatened with being sacked with no redundancy money a year ago, unless we agreed to alter our available hours to suit the Co-Ops needs. Hardly the actions of an ethical company. Tell us again how the Co–Op aren’t spitting in our faces?

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  22. Very Very Bad Move, you need enthusiastic staff to sell the membership card, sales should be built up first, this will hit turnover badly, and judging from week 1’s performance, we need all the sales we can get

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  23. This will put a lot of colleagues off of spending their wages in store!! Bad move co-op you will lose sales!!

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  24. I wont be spending my money on payday anymore..double discount made me spend..so sorry co-op my moneys going elsewhere, your loss. Tut tut

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  25. Disgraceful!!!! And what a way to find out on a social network site shame on you coop!!!!

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  26. Great, just effing great.
    First you cut everybodies hours AGAIN. (They’d already been but to the bone to pay for that Coke-Head who blew a multi-billion pound hole in the Co-Op bank, and now to pay for the 5% back, your stabbed your way through the bone, and are now mining for bone marrow.)
    Then, you scrapped a bunch of Simply Value lines (and replaced them with no-name brands of same price) to avoid paying the 5% back on them.
    And now, just to rub salt into the wounds, you’re getting rid of the Double Discount, one of the only things that actually made it worth shopping at Co-Op for staff members. Even with the standard 10% rate included , many items were cheaper at Tesco and Asda then at Co-Op (Quick example, Warburtons Farmhouse 800g. £1.45 at Co-Op (£1.30 including 10% discount). Tesco price? £1.25. Asda? Only £1.)
    Welp, looks like I’ll be going back to doing my main shop online with either Tesco or Asda then. Only thing that made it cheaper to do my shopping with CO-OP was the 20% PayDay discount. That main shop was usually in the region of £60 to £70, so that’s £780 to £910 a year you’ll be losing from me. I’ve spoken to other colleagues too, and many have said they’ll be doing the same.

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  27. Been promised a whole range of benefits from co op over the 14 yrs I have worked for this company. None of which have ever come true. I work in a store that takes almost double what it is planned to every week, we all work long hrs and bloody hard to make sure not just customers but managers are kept happy. This is how you repay hard work??
    What bright spark thought up that one?? I bet they earn enough not to worry about double discount 😠😒😒

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  28. This is a huge disappointment to every employee. I believe the double discount was the most used benefit that the COOP has to offer. And it increased instore sales during DD times which paid for itself. Would be interesting to see the statistics as to which benefits are used the most by employees. I have signed up to the benefit site… and informed all of my colleagues a very small percentage of which are appealing to us. I’m sure those on top have there reasons but I fail to see the logic. Especially when the 5% was first rolled out to us.. I specifically asked if it would effect our DD. I was told no….. maybe I should have been told not at the moment.

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  29. Disappointed by this. This was the only time I could afford a few branded items. Saved up some purchases for dd. I’ve tried to register on the benefit site and it just says error. I don’t have children or own my own home so much of the benefits now on offer are no use to me.

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  30. A kick in the teeth to staff. We’ve just come through Christmas, when we’re working flat out, to hear this. Happy New Year…NOT.
    We’ve been through S3, we lost our bonus, we’re running a lot of the time one on one, yet still expected to have the same standards. The black hole left in the Company by the miss management of the bank, was not our fault, yet we are still paying for it.
    By the previous comments, you’ll get a good handle on morale, this is echoed across stores.
    As for Coop Benefits, its complicated, especially for anyone who’s not internet savvy. I’ve used it twice for cinema tickets, and that’s it. With hours cut to contract, I look to essentials, not luxuries.

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    • I understand that we’ve had to make changes since the financial crisis in 2013 Jo and that we all worked hard over Christmas. We do still get 10% and 5% every day. How do you think we can improve the colleague benefits site? ^Scott

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  31. So we are getting the same benefit as any student because they get 10% off their shop using their NUS card (same as staff) and if they have a coop card they get the 5% back (same as staff) not everyone is interested in going cinema and its not made widely known about the other benefits/discounts available

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  32. Hi Laura, thanks for the comment. Double discount was introduced when we hit our financial crisis back in 2013 as a reward for colleagues. We never planned to give colleagues the discount as a permanent reward. We offer students NUS discount to encourage a new customer base to shop with us. ^SB

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    • You have to look after your established customer base first. That would/should be colleagues. Happy colleagues, valued colleagues rewarded colleagues = more engaged colleagues = better shops. It was never mentioned it was temporary measure!! Neither was the removal of colleague vouchers of any worth. ie £8 of £80.
      How much of a cost to the buisness would it be if every colleague used the 3rd party benefits? Really at a loss to put into words how disappointed I personally feel at this level of disregard from ivory towers. We’re are our elected members councils, supposed to challenge the executive!!
      Disappointed just doesn’t cover it. Feeling betrayed!!

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      • Hi Iain, thanks for your comment, I can see why you’re so upset. The decision to remove double discount was never taken lightly. As steve has said, further communication will follow in the coming weeks about colleague benefits. ^SB

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  33. I do feel this is a real shame for colleagues. Since starting to work for the coop 2 years ago I’ve done my shopping with you and had worked out that by doing a big shop on payday of all my monthly cupboard essentials I was saving compared to where I used to shop (Tesco)
    Then on a day to day basis after work I’d pick up all the other bits we need. I felt proud to shop in the store I work hard in. And it looks good to customers to see colleagues shopping in store.
    To have this taken away means I will have to rethink and no doubt take my shopping elsewhere as with the 10% plus 5% (and let’s face it you can’t buy everything coop brand, even if you wanted to they don’t do everything coop brand! ) It will be more expensive than going elsewhere.
    Surely the coop should look after those staff members who are already through the door and are likely to think ‘I’ll get my shopping before i leave today’
    It will make staff who shopped regularly in store like me worse off. …well.it won’t because I’ll just take my money elsewhere.

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    • Hi Victoria, We do still have other Colleague benefits, As Steve has said, there will be further colleague benefit communications in the coming weeks. ^SB

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  34. You have taken away our bonus taken away our paid breaks put a gun to our heads to make us change our availability to meet the co-op needs not thinking if we have a life of our own or a family. The Coop seems to value the community more than it’s own staff. thanks for rewarding us for all our hard work this year I am sure you will take something else away soon

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  35. I totally understand the need to drop the double discount. What I don’t get is how something this important was sent via an email to the stores outlook box which only t3s and above can access, apart from this the video didn’t play on our back offices and I wondered how I was going to communicate this to the 50 colleagues I have in my store. I heard through a store manager late Thursday last week that it had been published by an email. My thoughts were where is the instore posters, leaflets etc encouraging people to go to the new site etc. I decided to hopefully soften the blow I would make up a notice board explaining where to go and what the main offers were before I communicated this to the colleauges on monday of this week. By this time social media had exploded and half of the colleauges already knew about it and wondered why they had to here it second hand. Once again I understand totally why the decision was made ( the bigger picture ) however very disappointed in how it was communicated

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  36. I’ve read at various times about how we will get an amazing array of discounts through the benefit website so had a look and was wondering what benefits you ACTUALLY mean?

    – discounted cinema tickets (have a monthly unlimited card so no benefit there)
    – cheap tickets at various things in Manchester (live in the South East, so no benefit there)
    – collect “Wow” points by shopping at various websites (got the same thing through an external website, so no benefit there)
    – cheap hotel stays (priced some up and got laughed at the “discounts” that you can get else where, so no benefit there)
    – free childcare vouchers (previously offered, and no children, so no benefit there)
    – death in service (previously offered, so no benefit there)

    I could go on, so please can anyone tell me what actual benefit you give on your BENEFIT website???

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    • The only good benifits go to the people who have never got off there arses and don’t know what it is like to work in a shop all the shoplifters I have stopped saving thousands of pounds and they take away double discount thanks

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  37. Will the double Discount still be applied on Bank Holidays ?

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  38. Another kick in the teeth. Thanks co-op. Work our selves stupid to be rewarded with another thing taken away.

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  39. Cinema tickets? Fashion vouchers? Useful for some, but we on the Scottish Islands don’t even have cinemas or High Street fashion stores so we can’t even use them…
    Give us the double-discount anyday.

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  40. What a joke. The coop does everything for itself. Always trying to trick staff into believing there shit. Glad I left the coop! Bunch of ignorant bastards.

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  41. To be honest im a bit supprised at a lot of comments I have just started working for the coop i have have worked in industry for years and never had any kind of discount whatso ever, with wages less than what i get now so any discount is a benefit, so im graitfull 1 for a job and 2 for all the benefits that we do get, anyone who feels the way some of you do, is best to work somewhere els.

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    • Wait until you have worked for the co-op for a while when they put you on shifts when you finish at 10.15 and have to be back for 6am which is making you work illegal hours they put extra time on your shifts so you don’t even get a paid break and then have the cheek if delivery turns up while you are on your unpaid break to ask you to stop eating and get the delivery in. No bonus no double discount got to give us a rise in April as the government shames companies in to paying staff minimum wage. They should have a new slogan good with food don’t give a shit about staff

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  42. People who live on the Hill in their posh ivory towers (so called executive management) have not got a clue or care about the workers . Probably because they are on a decent or most would say overpaid salary with expenses

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  43. You are so right Brent but nothing will ever change because all area managers just kiss there Bose’s arses to keep there jobs and bonuses. Ctms are just slaves to them. I am not stopping shoplifters any more why should I put myself at risk when Co-op don’t care about us they can have all the stock they want and in our shop that is a lot. HAPPY SHOPLIFTING

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  44. Is anybody at head office listening to staff in the shops or ever going to give some replies?. Question 1 why don’t we get a paid break as stated in our contract booklet if you do 39 hours a week you are made to work 41and a half a you only get half an hour break if you are Lucky. question 2 how come some people in the company still get perks and bonuses when most don’t as we are all supposed to be working together. question 3 do you think it is fair for someone to finish at 2200 and expect them to start at 6 am the next morning. how many people in head office finish at 1730 and start again and then start at 130? question 4 why does the co-op open on boxing day when other food retailers give there staff a break don’t you know everybody is so tired an exhausted in the run up to Christmas you don’t even enjoy Christmas day. people at the top have got to understand that there is such a divide between head office and shop staff until you sort that out the co-op will never get any better. And one more thing why does the co-op keep spending money on re branding and opening new stores when a lot of the ones they have got are dirty fridge and freezer doors don’t shut heating doesn’t work properly and warehouse’s have no sort of temperature control so when you only have small back up chillers and freezers and get a 20 cage delivery with hardly any staff to work delivery it is left in the warm for up to 5 hours that’s why I shop at sainsburys. Does head office actually know how big every shops back ups are before they keep allocating stock?

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