This is an amazing achievement, but not a surprising one, as we’ve been championing Fairtrade for over 20 years – contributing over £30million to Fairtrade communities world-wide. In fact our reputation is so well established that when asked to name a leading supermarket in Fairtrade 41% of UK shoppers named us and a staggering 57% were not surprised when we told them about our new world title!
We’re encouraging you to become part of an online Fairtrade community by exploring our new growingstories website (www.growingstories.coop) and interacting with the producers through social media. Over the year, we hope to have up to 17 different producer groups joining the community from countries such as Malawi, Colombia, Argentina and Dominican Republic – real people who supply us with some of our Fairtrade products like tea, coffee, wine and cocoa!Over the next 12 months we’re giving customers the opportunity to find out directly the difference it makes to real people’s lives, as we link them with our Fairtrade producers across the world.
And we want you to help grow our ‘producer fund’ to support future Fairtrade projects. We need your support!
You can also pledge their support by posting a message on our site. Each time a customer adds a message we’ll add £1 to the producer fund.