The Co-operative on Fairtrade

This is an amazing achievement, but not a surprising one, as we’ve been championing Fairtrade for over 20 years – contributing over £30million to Fairtrade communities world-wide. In fact our reputation is so well established that when asked to name a leading supermarket in Fairtrade 41% of UK shoppers named us and a staggering 57% were not surprised when we told them about our new world title!

We’ve shown our continued commitment to Fairtrade with the launch of our new online Fairtrade Community campaign; “One Community- Share Fairtrade”.

Basilio Chales, Todosanterita coffee co-op, Guatemala

Basilio Chales, Todosanterita coffee co-op, Guatemala

We’re encouraging you to become part of an online Fairtrade community by exploring our new growingstories website (www.growingstories.coop) and interacting with the producers through social media. Over the year, we hope to have up to 17 different producer groups joining the community from countries such as Malawi, Colombia, Argentina and Dominican Republic – real people who supply us with some of our Fairtrade products like tea, coffee, wine and cocoa!Over the next 12 months we’re giving customers the opportunity to find out directly the difference it makes to real people’s lives, as we link them with our Fairtrade producers across the world.

Serah Mwangi, Oserian Flower Farm, Kenya

Serah Mwangi, Oserian Flower Farm, Kenya

And we want you to help grow our ‘producer fund’ to support future Fairtrade projects. We need your support!
You can also pledge their support by posting a message on our site. Each time a customer adds a message we’ll add £1 to the producer fund.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Category

Fairtrade, Food