Co-op Community Champion arranges Welsh tasting day

In line with our purpose, “a better way of doing business for you and your community” our colleagues are working to make good things happen in their communities. Community Champion Lucy Jones, who works for Co-op Food in Builth Wells (South Wales), tells us her story…

The Co-operative Community Champion Lucy

By now we’re nearly five months in to the champion pilot and I feel that we’ve already made a difference in the community by showing that the Co-op really is at the heart of our town.

Our Co-op is the only supermarket in town so it really is the hub where we communicate with regulars on a daily basis. Together with Liz (our Member Pioneer) and my Deputy Manager Beth, we’ve organised events which have been fun and have made an impact.

Cakes, walks and carol singers

Member Pioneer Liz and Co-op Community Champion Lucy Jones
For our refit launch we held our first event in the foyer. It was dedicated to our local charity-based playgroup ‘Cylch’ which many of the children in Builth attend. We held a cake sale with all the cakes baked by me and the staff in store and managed to raise £200 which went towards new toys etc for the kids to enjoy.

Just a month back there was a high profile event called ‘Walking with the wounded’ which was a walk through Britain with wounded ex-army. We supplied the refreshments for this event which was held in our local town hall.

Recently we held a Welsh product taster day which was something the people of Builth felt very strongly about as they believed we should have more Welsh products on sale. When we had all our new Welsh products sent in, we laid some out to taste and put the others on display in our foyer to show the range that we sell. Customers were surprised and happy with the range!

We also regularly donate raffle prizes and let customers sell raffle tickets in our foyer. We have exciting plans for Christmas which include carol singers and the primary school children are in the process of doing a plate decorating competition which will be judged in our foyer!

Hamper organised by Co-op Community Champion Lucy

It’s a wonderful life

It is sometimes hard to balance the eight hours we as Champions get to do this role along with managing the staff in a busy supermarket, but this would be the only challenge for me as the pilot is wonderful. Used to its full potential it could have outstanding outcomes!

Lucy Jones

For more information on where our Community Champions and Co-op Local Forums are, please visit

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