The Co-operative Les Pionniers NV Champagne

In 2014 our own brand champagne was crowned Champion of the World* (*not an actual accolade but it felt like that to us!) at the Champagne & Sparking Wine World Championships. It beat 650 other brands to the titles of:

  • Best Vintage Blend
  • Best Value Champagne
  • Best Supermarket Champagne

After Which? put it top in their champagne taste test in 2015 the headlines read:

The Co-op’s Les Pionniers NV Champagne, which cost just £16.99, was labelled the best Champagne






Which? said: “Of the non-vintage fizzes we tested, the Co-operative Les Pionniers (£16.99) came out on top with a stellar score of 85%.”

The Co-operative Les Pionniers NV Champagne The praise for this champagne just keeps coming:

Dave Williams from The Guardian
The Co-operative Les Pionniers Champagne NV (£16.99, The Co-operative)
No apologies for returning once again to this tried and tested pinot noir, pinot meunier, chardonnay blend in this year’s festive 50. Made for the Co-operative by the excellent P&C Heidsieck, it’s still fabulous value, still wonderfully rich and biscuity with incisive acidity and creamy mousse, and still the standout supermarket own-label champagne.

Suzy Atkins from The Telegraph
I admit, this is not under £10 but it must get a mention: the Les Pionniers wines are among the best supermarket Champagnes at present and this is fresh and whistle-clean with notes of lemon meringue and wholemeal biscuit, ending dry. Delectable.

Geogia Morgan from Manchester Evening News
You know, you don’t have to go far to seek out a multi-award-winning champagne. The Co-op’s own-label Les Pionniers Non-Vintage Champagne has just been named best non-vintage bubbly by Which? beating brands including Lanson and Veuve Clicquot.

The judges praised its biscuit and citrus flavours which have a hint of nuttiness… we loved the aromas of pears and ripe red apples which fizzed out of the glass with a zesty zizzazz which also delivered a backbone shiver.



Have you tried it? What do you think?

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