The Co-operative Truly Irresistible Chablis supplier Jean-Marc Brocard and his son
May 5, 2016

Chablis by Night…

Have you spotted our Truly Irresistible Chablis and Cooperative Chablis in store? Whether or not you are a fan of this particular wine you may find the supplier’s story interesting…

blog-food-supplierstory-brocard-TI Chablis (2014 - France)Jean-Marc Brocard has been one of our suppliers for the past eight years. We not only think the wine tastes great but respects the Co-operative group’s commitment to supporting ethical, sustainable production methods.

Not only do they implement organic principles but on some of their land they plant and harvest the grapes in line with lunar cycles, and farm without the use of any machinery. It’s a method known as biodynamics that was banned by Hitler because he thought it was witchcraft. However this way of working reflects Jean-Marc’s vision of the world.

“By being at Planet Earth’s service, instead of the contrary, men are offered humbleness.”

This means that the wine produced is clean, pure, full of freshness and true to their origins:

“Flavours correspond to the infinite life of the soil. It is the quiet language of a complex soil where precise vines are planted.”

The mastery required to produce wine in this way is something Jean-Luc has learned since 1974 when he was given a 1 hectare plot of land as a wedding present from his father in law. Now, more than 40 years later the vineyard boasts 100 hectares of organic (or soon to be converted to organic) farming. And as the business grows the knowledge is shared with the more experienced members of the company passing their know-how to the newest recruits through training and guidance.  This is something that seems to have happened ‘organically’ within the Brocard family too as Jean-Marc’s son, Julien is now the director of the business.

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