Co-op Membership has changed
Since the publication of this article Co-op membership has changed – we are giving even more back to your community. Every time you buy selected Co-op branded products and services money goes to you and your community too. Find out more about Co-op Membership or download the app now.
We’ve set the date when all Co-op members will benefit from the new 5% and 1% rewards – Wednesday 21 September. Eighteen months of hard work by colleagues all across the organisation will come together on this day, as we start sending out the new membership cards.
It will take a few weeks for all the cards to arrive through letterboxes but the rewards begin straight away whether a member uses their old card or a new one. However, for colleagues it’s different. Your old card will stop working from 23 August so if your new blue card hasn’t turned up yet, call the membership helpline on 0800 023 4708.
Sales up, Co-op brand up
Over the summer, colleagues have been using their new membership cards and enjoying the rewards.
Overall spending is up significantly compared to the same time last summer, and sales of Co-op branded products are way up, too.
But it’s not just the 5% and 1% that’s changing shopping habits. We know that the improvements in our own brand products and the investment we’ve made in reducing prices are also making a big difference to sales. So as we prepare for the big launch all the indicators are looking good.
So far, colleagues have collectively earnt £167,500 for themselves through the 5% reward and £36,500 for their local communities through the 1%. From 21 September you’ll be able to select your local cause wherever you live.
Just imagine how all this will start to look when millions of members are using the card every week.
Ready for the conversation
From my own visits to stores in recent weeks I can see how well colleagues understand the new rewards and how keen they are to start explaining them to our members.
That’s going to be our most important job in the days and weeks following 21 September. We have to take every opportunity to tell our members how much better Co-op Membership has just become.
To give our store colleagues more time to have those conversations I’m going to be asking as many of our Support Centre colleagues as possible to lend a hand in store during those important first few weeks.
Thank you to our colleagues for using the new card over the summer and for helping us to make it even better for the big launch. You can read below about some of the improvements we’ve made as a direct result of colleagues’ feedback.
We have a very exciting few months ahead as we see the national response to our new Co-op Membership and watch as local communities start to see the benefits of our better way of doing business.
What we’ve made better thanks to colleagues
We’ve had hundreds of really positive responses about our new membership but colleagues have also given us some really good suggestions and ways to improve.
‘For your Community’ balance
Many let us know that the 1% balance on your membership account was not updating until the next day. This was by design but it’s clear that colleague members would like this to update in real time (as the 5% for you rewards do). We are now building this capability and aim to have it ready for September.
Changing your title
When we launched in July it soon became clear that although colleague members could change their name on their online account they could not change their title i,e Miss to Mrs. This was a mistake and has now been corrected.
Viewing your Divi points
Although we announced last year that the Divi would not be returning until after our Rebuild phase was complete, members have not stopped earning points. These were carried over from the old system to the new but these were not visible on your new membership account. We are currently building this capability and aim to have it ready by September.
Viewing your transaction history
A number of colleagues let us know that they wanted to be able to see their last transactions and how much membership reward they had gained from each one. We have now added this to your membership account so you can keep better track of your rewards.
Co-op Group CEO