One week from today we’ll switch on our new Co-op Membership rewards for all of our members and start to send out five million of our new blue Co-op Membership cards. It’s a huge moment in our three-year Rebuild. The 5% for you and 1% for your community rewards are the biggest changes we’ve made to Co-op Membership in decades.
From today our colleagues get to choose which local cause they want to support with their 1%. They’ve already built up a whopping £73,659 over the summer to help make communities stronger where they live. Soon our millions of members will get the same opportunity to do good by choosing Co-op.
Across the UK there are now more than 4,000 local causes, chosen by colleagues, set to benefit from Co-op Membership. Every six months we’ll bring forward a new selection and over time we’ll involve our members more and more in how they are chosen.
There’s even more good news for those local causes this week. We’re giving out the money raised from the sales of Co-op bags for life and the money collected from the 5p carrier bag levy in England and Scotland. That means every one of the 4,000+ local causes will receive something straight away. In most areas this will be more than £100 but in some areas this instant community benefit could be much higher.
Our support for local communities through our new Co-op Membership is different to any other national business. That’s because there’s no cap to how much we’ll give. The more a member spends on our Co-op products and services the more we can give to local communities.
Other businesses typically set a marketing budget for their community support. But that’s far from our approach. We’re making communities central to all we do because that’s always been at the heart of the co-op way of doing business.
We’ll be making a difference together
Over the coming weeks and months we’ll be bringing you stories about the local causes you’re helping and the difference Co-op Membership is making. Across the country we’ll soon have thousands of new reasons to love the Co-op.
Co-op Group Chief Executive Officer