We’ve just extended our commitment to back UK farmers by switching all of our fresh bacon and lamb to 100% British.
The new sourcing initiative will make our Co-op the only major UK food retailer to stock 100% own-brand fresh British beef, chicken, pork, lamb, bacon and turkey. We’re already the only retailer to use British meat in all our chilled ready meals, pies and sandwiches.
Under a three-year plan, we’ll be investing at least £1.5bn in UK meat and vegetables. Our announcement comes at the start of Love British Food Fortnight, which runs from 17 September to 2 October and this year is sponsored by Co-op Food.
“We are a major supporter of British farming. This move is a first for a major food retailer and will see us invest millions more into sourcing home produced goods.
“It’s an exciting time at the Co-op and our growing confidence is shown by our investment in UK farming as we do business a better way to meet consumer demand.” Steve Murrells, retail chief executive, The Co-op
The change to 100% British lamb will see the Co-op support around 1,700 British sheep farms each year across England, Scotland and Wales. The all year round supply will be achieved by farming a variety of native breeds that produce lambs at different times of the year, promoting breed diversity across British lamb producers.
British lamb is produced to some of the highest welfare standards. All lamb and bacon produced will be 100% Red Tractor assured and has met rigorous standards from farm to pack.
The in-store switch to 100% British bacon and lamb will be from 1 May 2017 to enable supplies to be sourced.