November 19, 2016


Think inside the box this Christmas.

Each day of Advent, pop an item in a box. On Christmas Eve, or when your box is full, donate it to someone in need.

That’s #ReverseAdvent

All of our #ReverseAdvent packs have been allocated but you can still get involved. All you need is:

  • A cardboard box.
  • Items to donate. What you include may depend on who you’re planning to give it to. Some ideas are non-perishable food items like tins and packets, treats with the shorter shelf life, toothpaste, toothbrushes and other toiletries, clothing items like socks and underwear, first aid kits.
  • And the willingness to give back this Christmas.

If you decide to get involved tweet us at @CoopUk using the #ReverseAdvent hashtag and keep us updated with your progress.


All Co-op branded Reverse Advent boxes have been allocated as of 6pm Sunday 20th November.

While stocks last. Terms and conditions apply.

Join the conversation! 2 Comments

  1. […] recently at Christmas time we were involved in #ReverseAdvent, an existing trend on social media. We provided ‘packs’ (goody bags) to hundreds of people, […]

  2. […] the box is full, we donate it to someone in need. There are 650 incredible people taking part in Co-op’s #ReverseAdvent campaign this year and it’s amazing to see so many boxes being filled across […]

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