Our discussion on local real ales certainly revealed just what a passionate and knowledgeable lot our members are when it comes to local beers.
We’ve been delighted with just how many members joined in to tell us about their favourite real ales and breweries from their local area, as we look to bring more local products to our Co-op Food stores. So, a big thank you to the 900 plus of you who completed our online survey or added a comment to our blog post.
Here’s what we learned
- Members liked the idea of the Co-op exploring more local real ales, with a score of 9.4/10 thumbs up to us stocking local favourites
- Bottled ale from local breweries was our members’ favourite way of drinking real ale, followed by ‘any way it comes’
- Members’ comments were overwhelmingly positive about the Co-op’s intention to expand our local real ale offer, with many saying the approach was inherently co-operative
- There was a strong preference across the UK for IPAs or pale ales
- Scottish participants and those from England’s South East, Yorkshire and North East and North West were particularly in favour of IPAs or pale ales whilst other areas of the UK preferred bitter. In the Midlands, members preferred golden ale
- A number of members did caution about the affordability of bottled beers and asked that we to be mindful that if breweries were classed as ‘small’ it doesn’t necessarily mean their products are good
This map features some of our member-endorsed breweries.
Our Cornwall ale range will go into shops in February, following which we’ll be relaunching our local range in Scotland. Hopefully members will be pleased by some of the new entrants. We’ll be refreshing other ranges throughout 2017 so this member input will be invaluable.
What’s more, such was the fantastic response to this discussion, the team and I are also going to be looking at whether we can bring some of our members’ comments in-store with shelf edge labels and recommendations.
Category Trading Manager for Local products