Attitudes towards announcing deaths on social media are changing. As we increasingly use social media to update on everyday life, it’s no surprise that online sites are frequently being used as forums to update on the news of someone passing away.
Our Death in the Digital Age report has found that one fifth of UK adults would want a loved one to post online when we pass away.
Highlighting that this is an increasing trend for the future, over a tenth (13%) of UK adults have personally posted online to update others about the death of a loved one, whilst a quarter (25%) say they wouldn’t have known someone had died if it hadn’t been shared on social.
33% of those who want their loved ones to post online when they pass away have already let someone know that this is their wish or communicated it in their funeral plan.
When looking at who people will post online about, our findings show that we are most likely to post about a family member (19%). However sharing news about the loss of a friend (15%) or partner (13%) also led us online. Furthermore, celebrity deaths triggered a post from over a tenth (12%) of UK adults.
UK adults are most likely to share the news of someones death on Facebook (84%)
followed by Twitter (18%), whereas over a tenth have created a dedicated online memorial website.
Our Death in the Digital Age report is the second in a series of studies looking at death in the digital era. The first part of our study focussed on online accounts, and how to close them down if a loved one passed away.
Co-op Funeralcare Head of Operations