Our member wine has a name! The voting has now closed so we can reveal that our first member-designed wine will go by the name of PIONEER PINOT GRIGIO

This is a lovely nod to our Co-op heritage, the wine’s Californian origin and to the unique, pioneering, way members are creating this product (more on this here, if you’ve missed it).

I’m really excited to see what members come up with next, as we invite them to design the label for Co-op Pioneer Pinot Grigio and we’re thrilled to announce that by joining in from this stage you will automatically be entered into a draw to win a trip to visit O’Neill Vintners and Distillers in California.

For me, a great label stops me in my tracks and makes me pick up a bottle. Once that bottle’s in my hand, there’s a fair chance it’s going to end up in my basket, so I’m all too aware of the power of the label.

There are no hard and fast rules for label design, but if you fancy taking part, maybe these few pointers from our wine team will help get the creativity flowing.

  • Where is the wine coming from? The wine’s origin may play a part in your design – you may want to think about iconic landmarks of California.
  • Does a flashy font float your boat? The typography on a label can be very important and very striking if executed well – it could even form the label in its entirety!
  • Do you prefer something off the wall? Sometimes a label just stops you in your tracks! Have a think about colour, photography, food, gin, craft beers – anything goes!

Over and above anything, I’d urge you to just be yourself, be creative & have fun!

And if drawing’s just not your thing, but you still have a fantastic idea – simply describe it to us. There’s no wrong answer, just a blank sheet of paper, that we hope will be filled by some stunning member designs.

You’ve got until Sunday 21 May to submit your design. We’ll then pick up to 5 design ideas to be worked up by our designers, ready for a final member vote.


Joe Turner,
Wine Buyer

  • Wine labels tend to be roughly 86.5mm wide X 100mm tall, so bear this in mind when you’re thinking about your design.
  • You can submit your ideas by uploading a digital image, writing a description or sending a hard copy through the post. Whichever way you choose, click the ‘submit a design’ button above and join in through your member account.


June – Vote for your favourite label

July – We’ll give you an update on the wine as it begins its journey from California to the UK

October – We’ll unveil what you have all created and the new member wine will be on the shelves in your local Co-op

Don’t miss out on your chance to be part of Co-op winemaking history, join in today.

Join the conversation! 1 Comment

  1. […] we’ll be using, to suggest a name for the wine, vote for their favourite name, taste the wine, design the wine label and choose the label design that will appear on the […]


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