The grape, picked by members. The name, suggested and chosen by members. The label design concepts, inspired by members.
Working with our designers, our wine team has drawn inspiration from over 200 label ideas suggested by members. What’s not in doubt is the incredible creativity, wit and knowledge of our members. We had some cracking ideas – ranging from timeless, typography-centred designs to rather more surreal offerings – like a pie pictured on an ear (pie-on-ear – love it!).
There are the three design concepts that have made the shortlist. And don’t forget, you could be in with a chance of winning a week’s trip for 2 to California by simply voting for your favourite.
#1 Grizzly Bear Concept
Inspired by Jonathan Grey, Co-op Member, Manchester & Christopher Pipe, Co-op Member, Peterlee.
We really liked the use of the grizzly bear which features on the official flag of the state of California and originally dates back to 1846 (2 years after the Rochdale Pioneers!). We’ve gone with a modern twist on the label, incorporating similar colours palettes and style to the increasingly popular craft beer labels.
#2 Signpost Concept
Inspired by Tammy Mellor, Co-op Member, Leeds.
This label idea jumped out at us at first sight. It’s clear, simple and we believe it would give our wine a great stand-out presence on the shelf. With its nod to the bustling streets of San Francisco, we believe this label brings a bit of fun to the wine.
#3 Photography Concept
Inspired by many members – thank you one and all!
Lots of members sent us photographs, which got us thinking…We don’t have many wines in the range that make great use of photography on the label. We think the simple use of bold photography with a strong typeface could really stop you in your tracks when you’re picking up a bottle for the weekend.
Once the votes are in our design team will continue to work on the winning concept to develop a final label that you will see on shelves.
The vote will close on Sunday 11 June at 11.59pm.
A huge thank you once more for all your creative entries. I’m really excited to see which one emerges as the members’ choice, so please vote now for your favourite.