A new Co-op gin will hit stores in November and we think it’s a bit special.

It’s special for a few reasons, it’s been created by the UK’s only female master gin distiller for a start, and has a truly unique flavour. But perhaps most interestingly, it’s because the final blend was selected by Co-op members.

We know our members are a rather discerning bunch, so naturally, who better to ask when it came to deciding which one of the three blends of gin on our shortlist should be the one we selected.COPY IMAGE

We dispatched tasting kits to the 50 selfless member volunteers who joined in to taste three different gin samples and feed back to us their reviews on each. From this join in opportunity, we’ve not only chosen the gin that we’ll launch later this year, we’ve also got some great member-created tasting notes that will be printed on the bottle label.

Our members were tasting these gins blind, so we had code names for each blend. Gold Star was a more citrus and fruity gin, the Silver Star was a spicy blend and the White Circle was a classic traditional juniper with a liquorice finish

The feedback we received from members was fabulous – here’s just a flavour:

Gold Star: A smooth and well-balanced gin bursting with intense citrus notes leading to a crisp finish, Tarek Rehmatulla. Co-op member from Pontyclun.

Silver Star: A crisp taste that has undertones of  herb running through it that refresh and relax, Graham Bland, Co-op member from South Ockendon.

White Circle: Well balanced, delicate Juniper and floral on the front of the tongue, almond on the nose and a pleasant but gentle fruity finish, Sarah Baxter, Co-op member from Manchester.

But in the blind taste test it was the gin with the silver star – the spicy number –  that emerged as favourite, attracting a big thumbs up from 41% of members.

41%

32% 27%
Spicy Citrus & fruity

Classic juniper
with liquorice
finish

It went down particularly well with Aaron Tomlinson, Co-op member from Sutton Coldfield, whose words will be appearing on the bottle labels when it launches. In his words, the gin is “complex and bold with hints of pepper, grapefruit and berries”

And we also liked Aaron’s serving suggestion for this gin – with tonic and a slice of grapefruit.

A huge thank you to all of the members who have taken part in this opportunity to shape our own-brand gin offer going forward. I’ll be looking forward to hearing what everyone thinks of the new gin when it goes on sale later this year.

Until then, don’t forget to head over to Join In by logging into your membership account to check out other opportunities for you to get involved with your Co-op right now.

Sarah Benson
Marketing Manager for Beers, Wines and Spirits

For the facts about alcohol drinkaware.co.uk

Join the conversation! 7 Comments

  1. Great innovation

    Like

    Reply
  2. Hope this appears soon . Sounds interesting .Gin is such a popular drink now with different Tonics .
    Fever seeming to be the favourite. Maybe the coop should be looking at a new tonics and accompaniments.

    Like

    Reply
  3. Hi Eileen, I believe the gin will be on the shelves in November. ^Catherine

    Like

    Reply
  4. Great Story.

    Perhaps the picture of it being pored into kids drink cups on a train is not an ethical point to convey

    Like

    Reply
  5. Must be getting made by Kirsty Black from arbikie as she is an award winning gin master,hope so ,cos arbrikie Kirsty gin is one of our favourites

    Like

    Reply
  6. Can’t wait to get some. Just thought I would point out that the comment about it being the only female master gin distiller must be a a tiny bit false. Here’s two, both of which are incredibly successful. http://theginqueen.com/meet-the-distiller-anne-brock-jensens-gin/ https://www.arbikie.com/get-know-arbikies-master-distiller/

    Like

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Category

Join In, Membership