A new Co-op gin will hit stores in November and we think it’s a bit special.
It’s special for a few reasons, it’s been created by the UK’s only female master gin distiller for a start, and has a truly unique flavour. But perhaps most interestingly, it’s because the final blend was selected by Co-op members.
We know our members are a rather discerning bunch, so naturally, who better to ask when it came to deciding which one of the three blends of gin on our shortlist should be the one we selected.
We dispatched tasting kits to the 50 selfless member volunteers who joined in to taste three different gin samples and feed back to us their reviews on each. From this join in opportunity, we’ve not only chosen the gin that we’ll launch later this year, we’ve also got some great member-created tasting notes that will be printed on the bottle label.
Our members were tasting these gins blind, so we had code names for each blend. Gold Star was a more citrus and fruity gin, the Silver Star was a spicy blend and the White Circle was a classic traditional juniper with a liquorice finish
The feedback we received from members was fabulous – here’s just a flavour:
But in the blind taste test it was the gin with the silver star – the spicy number – that emerged as favourite, attracting a big thumbs up from 41% of members.
|Spicy||Citrus & fruity||
It went down particularly well with Aaron Tomlinson, Co-op member from Sutton Coldfield, whose words will be appearing on the bottle labels when it launches. In his words, the gin is “complex and bold with hints of pepper, grapefruit and berries”
And we also liked Aaron’s serving suggestion for this gin – with tonic and a slice of grapefruit.
A huge thank you to all of the members who have taken part in this opportunity to shape our own-brand gin offer going forward. I’ll be looking forward to hearing what everyone thinks of the new gin when it goes on sale later this year.
Until then, don’t forget to head over to Join In by logging into your membership account to check out other opportunities for you to get involved with your Co-op right now.
Marketing Manager for Beers, Wines and Spirits