Co-op Membership has changed
Since the publication of this article Co-op membership has changed – we are giving even more back to your community. Every time you buy selected Co-op branded products and services money goes to you and your community too. Find out more about Co-op Membership or download the app now.
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Our work in the community has received a huge thumbs up from the members who joined in online and at workshops in Leeds and Hereford to tell us what they thought.
Meanwhile, other members have been telling us all about the activity they’d like us to support and how they’d like to be involved.
Online, we asked members to think about what makes the Co-op’s work in the community special – from the 1% for local causes, to donating surplus food to food banks and promoting colleague volunteering. We asked them how much they liked each activity, whether they thought it was something the Co-op should be doing and whether their view of the Co-op had changed as a result of it.
We’ve clearly got some way to go to raise awareness of the Co-op’s work in the community – with members on average scoring it at 5 out of 10 online.
However, it was heartening to see just how positively members responded to the different aspects of the programme when explained to them. There are clearly some messages we need to take away about how we communicate all the great things we’re doing.
Our workshops in Hereford and Leeds brought members and a few non-members together to hear first hand from causes in their communities who had benefitted from the 1% and from their local member pioneers who are at the centre of so much Co-op community activity.
Members were asked to rate the impact each element of the community programme had on their view of the Co-op, the strength of what we were offering to communities and how likely they were to shop with us. As the groups were made more aware of each aspect of our community activity we saw them record more positive responses.
Thank you to everyone that got involved. This feedback will be included as part of our ongoing engagement with members & customers, to continuously improve our community programme.
Community Strategy & Change Lead