Co-op Membership has changed

Since the publication of this article Co-op membership has changed – we are giving even more back to your community. Every time you buy selected Co-op branded products and services money goes to you and your community too. Find out more about Co-op Membership or download the app now.

447 words, approx. 2.5 minutes to read.

Our work in the community has received a huge thumbs up from the members who joined in online and at workshops in Leeds and Hereford to tell us what they thought.

Meanwhile, other members have been telling us all about the activity they’d like us to support and how they’d like to be involved.

Online, we asked members to think about what makes the Co-op’s work in the community special – from the 1% for local causes, to donating surplus food to food banks and promoting colleague volunteering. We asked them how much they liked each activity, whether they thought it was something the Co-op should be doing and whether their view of the Co-op had changed as a result of it.

Co-op Membership has changed

Here’s what we heard from our members online:

  • Members who joined in online loved all aspects of our community activity – each one scoring over 8 out of 10.
  • But it was our 1% to local causes and programme of donating surplus food to food banks that commanded the greatest support – each scoring over 9 out of 10.
  • The community programmes that members felt had the greatest impact were also the ones they said that they’d be most likely to get involved with. Top of the list was the 1% for local causes and food redistribution.
  • Local is key – members were much more likely to be supportive and willing to get involved with those parts of the community programme where they could make the connection with their community.

We’ve clearly got some way to go to raise awareness of the Co-op’s work in the community – with members on average scoring it at 5 out of 10 online.

However, it was heartening to see just how positively members responded to the different aspects of the programme when explained to them. There are clearly some messages we need to take away about how we communicate all the great things we’re doing.

Our workshops in  Hereford and Leeds brought members and a few non-members together to hear first hand from causes in their communities who had benefitted from the 1% and from their local member pioneers who are at the centre of so much Co-op community activity.

Members were asked to rate the impact each element of the community programme had on their view of the Co-op, the strength of what we were offering to communities and how likely they were to shop with us. As the groups were made more aware of each aspect of our community activity we saw them record more positive responses.

Thank you to everyone that got involved. This feedback will be included as part of our ongoing engagement with members & customers, to continuously improve our community programme.

Sarah Mackenzie
Community Strategy & Change Lead

Join the conversation! 4 Comments

  1. The Co-op gives us the chance to work together for our community and make progress in our lives. I don’t know whether the Co-op realises how important it is in supporting people and upholding ethical values that keep us safe and sound.

    • I think the co op does realise from what I have learnt since the launch of the Local Community Scheme

  2. The Co-op is sending out all the right messages to each community and working hard to involve as many people as possibly as well as stocking a vast range of products including Fair Trade. Staff are always busy friendly happy, and ready to help. Local Community Scheme is another brilliant incentive. Thank You.

  3. I have been a vegetarinen for years then 18 months ago decided to go Vegan, I researched far and wide on where to buy not only vegan foods but toiletries that are not animal tested as well as cleaning products. I was so surprised to find the best range is the co ops. Vegan toiletries can be expensive in special stores.But not at the co op. I now use your deodorant , shampoos , conditioner, cleaning items and much more. I was delighted to find a Vegan meal to go in the chiller .So now I shop at co op more and more. Also I like products that do not use to much palm oil in products as this leads to all sorts of problems for animals. So thank you for all your hard work.


Leave a Reply


Join In