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In March we set out on an historic journey with our members. The destination? The launch this week of our first-ever member-designed wine, presenting Members’ Choice Pioneer Pinot Grigio.
In a Co-op first, we handed over the product design reigns to our members and asked them to make all the big decisions about what this wine would look like when it hit the shelves.
Over 3,000 members have helped design this bit of Co-op history – joining in to choose the variety of white wine grape we’ll be using, to suggest a name for the wine, vote for their favourite name, taste the wine, design the wine label and choose the label design that will appear on the bottle
One lucky member, who joined in, will be raising a glass next month from the O’Neill Winery and Distillery in Fresno California, where our members’ wine is produced. Gemma Snook won our prize draw for the trip for two. Whilst there with her mum, she’ll be blending the 2017 vintage wine.
“I can’t believe I have won this amazing trip to California just by getting involved as a Co-op Member. It’s fantastic to be part of the Pioneer story, visiting the ‘Golden State’ and seeing where Pioneer is produced.” Gemma Snook
Our member-designed wine should now be gracing the shelves of your local Co-op, but in case you’ve not yet seen it, here’s the final label, fresh off the production line.
So, why not raise a glass to our first member-designed wine? What’s more, you could be in with the chance of winning 6 bottles of Members’ Choice Pioneer Pinot Grigio!
Twitter Selfie competition
Take a selfie with your bottle of Members’ Choice Pioneer Pinot Grigio and share on Twitter using #CoopJoinIn to be in with a chance of winning 6 bottles of our first ever member-designed wine!
Only open to Co-op Members aged 18 or over. To enter, follow the Co-op twitter account “@coopuk” and post a “Selfie” with the Members’ Choice Pioneer Pinot Grigio along with the hashtag “#CoopJoinIn” between 8am on Monday 23 October and Thursday 9 November 2017. 1 prize available to be won. Prize is 6 bottles of Members’ Choice Pioneer Pinot (75cl). Max. 1 entry per person. Internet access required and the participant’s Twitter profile must be public. Promoter: Co-operative Group Limited. Full T&Cs apply. Please drink responsibly.
To everyone that’s been involved in our member wine journey – thank you! Together we’ve created something that’s a bit special and I hope you’ll enjoy it all the more knowing that you played a part in its creation.