117 words. Approx 1 minute to read.

I’m very pleased to announce that our Co-op is investing £50 million to cut the cost of everyday food at our stores. This investment means that on average more than 600 products will now cost 14% less and some products have been lowered by over 40%.

Big discounts across fresh food makes it easier for Co-op Members and customers to shop healthier as well as fill their cupboards and these prices cuts are part of our ambition to be the UK’s number one convenience retailer.

Co-op fruit, vegetables, bread, fresh meat and ready meals, as well as household brand names have had their prices trimmed, helping our customers save almost £120 a year on their food bills.

Jo Whitfield
Co-op Food CEO


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Join the conversation! 21 Comments

  1. Price reductions? Fish prices have risen enormously and most of the products normally on my shopping list have risen by as much as thirty pence!

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  2. I have been dismayed to see food prices increasing in my local Coop , not just by a few pence, but frequently as much as an extra thirty pence on an item.

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  3. I don’t know how u can possibly make this claim when your free from 6 small individually wrapped gingerbread men price has risen from £1.79 to £2.29 in one increase outrageous high .. there are very few similar freefrom snacks and treats u sell individually wrapped meaning I have no choice to buy these. It will be cheaper this week to Drive to Asda and buy their matching product at £1.29 than pay an extra pound to the coop who prides themself I’m keeping prices low !!

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  4. […] In January we announced that we’re opening 100 new food stores in communities up and down the UK, investing £50m in reducing food prices, and we launched a new travel insurance product […]

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  5. If a store reduces prices by 5% then like for like sales would need to increase by 5% just to stand still. I’d imagine the Group would hope to increase sales in excess of 5% to make this pay or it will come straight off the bottom(net profit/surplus) line.

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  6. Will the lost revenue be recouped elsewhere within the company? If yes can you say where from

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  7. I’m a bit concerned by this actually- as often when prices are reduced, either quality suffers, or workers and suppliers are not paid a fair wage (or both). In term of animal products (ie meat and dairy) it can mean that ethical standards are not as high, due to extra costs for independent checks and more living space for the animals involved. I would rather see higher animal welfare standards introduced as well as decent wages for all the workers involved, rather than price reductions. The food at Coop is already very competitively priced, so if there is money to be saved, better to spend it on more fairtrade products and higher ethics for all animal products sold un the store.

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    • Hi Tritone3, thank you for your comment on this blog post. We have listened to our Members and customers who have brought up price reductions as feedback for quite some time. We have no plans to make any changes to the quality and ethical stance of Co-op Food. You make like to read more about those policies here: http://www.co-operativefood.co.uk/archive/food-matters-old/

      We have strict animal welfare standards and we are proud to shout about our stance on cruelty-free products and Fairtrade. ^Siobhan

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    • DEB DOLMAN
      AUGUST 13, 2018 AT 10:59 PM
      I wouldn’t be concerned it’s not actually happening in reality ….coop free from 6 small individually wrapped gingerbread men price has risen from £1.79 to £2.29 in one increase outrageous high .. there are very few similar freefrom snacks and treats u sell individually wrapped meaning I have no choice to buy these. It will be cheaper this week to Drive to Asda and buy their matching product at £1.29 than pay an extra pound to the coop who prides themself I’m keeping prices low !!

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  8. Hello Gillian, we’re working hard to reduce our use of plastic and ensuring the plastic we do use is 100% recyclable. You can find out more here – http://coop.uk/2GldTTS ^Catherine

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  9. Hello Tom. It’s good to hear you’re happy about the price cuts. When you say the “quantity’s of products packaged” are you referring to our packaging? If so, you can see what we’re doing to ensure 100% of our packaging is recyclable here – http://coop.uk/2BuzmGk ^Catherine

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  10. Well done to the Co-Op for helping reduce prices on fresh food! can you also take steps to reduce plastic packaging,please,for the sake of the Earth!

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  11. Overall I am pleased to see that we are taking proactive steps to reduce our prices to members and customers. Especially in these difficult financial times being experienced by many ordinary families.
    However I am a little concerned that we do not cut the quantity`s of product packaged for sale at these reduced prices.

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    • I think the bread rolls are smaller. They no longer show the weight of rolls on the shelf edge label. You are buying by sight and if you think it is value for money. Surely if they vary in size, as they do, all the big ones will go early leaving only the small rolls later in the day. Can that be right?

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  12. Good to see the price issue being addressed, not just with this announcement but with reductions made over the past clue of years.
    I reckon the cost has been around £140m but it needed to be done.

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  13. That’s great news about reduction in prices. Need to make these things widely known so more eople can see what the Co-Op is doing

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    • Thanks Julie, spread the word by all means! ^Jordan

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    • It’s not really happening !!
      DEB DOLMAN
      AUGUST 13, 2018 AT 10:59 PM
      Coop free from 6 small individually wrapped gingerbread men price has risen from £1.79 to £2.29 in one increase outrageous high .. there are very few similar freefrom snacks and treats u sell individually wrapped meaning I have no choice to buy these. It will be cheaper this week to Drive to Asda and buy their matching product at £1.29 than pay an extra pound to the coop who prides themself I’m keeping prices low !!

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      Reply

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#TheCoopWay, Co-op Leaders' Blogs, Food #TheCoopWay, Jo's Blog