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In a UK first, we’re going to switch all of our Co-op branded water bottles to 50% recycled plastic, in the largest trial of its kind.
As part of our ambition to ensure that 100% of our packaging is recyclable, with a 80% interim target by 2020, this trial will enable us to see if our members and customers are ready to ditch aesthetically pleasing packaging for more environmentally friendly packaging.
The new 50% recycled plastic water bottle (centre)
We estimated that by making this change on all of our Co-op branded still, sparkling and flavoured water, we can save almost 350 tonnes of plastic annually. The bottles, which are 100% recyclable, will be darker and cloudier than traditional plastic bottles.
We can save almost 350 tonnes of plastic annually
Our aim is to reduce the environmental impact of the products that we sell. Our members have overwhelmingly backed our ambition for 100% of our product packaging to be easily recyclable at our last AGM. We’ll also be tackling black plastic, which can’t be detected in the recycling process, contributing 30,000 tonnes of plastic waste a year.
We know consumers expect more choice and alternatives, and while new types of packaging can challenge the traditional science of shopping. We believe ethically-alert shoppers will increasingly respond to their conscience, becoming ethical consumers with conviction.
Working with stakeholders across both supply and waste value chains is key to increasing the recyclability of our products.
We constantly listen to our members and customers, striving to offer what they want, where and when they need it, and we are committed to continuing to push the boundaries.
Our Co-op branded water makes a difference to communities in the UK and around the world. We donate 3p for every litre sold water to The One Foundation and, 1p for every litre sold of branded water to Water Unite.
Last year alone raised over £1.7 million to fund clean, safe, water projects.
Read more about reducing impacts at our Co-op;