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We know the key to good health and wellbeing is to have a healthy balanced diet and the amount of sugar we consume is a common concern among Co-op members and customers alike. So, we’ve been working hard to reduce sugar in our Co-op branded products, particularly foods we know children enjoy.
To help you make an informed choice since 2009 we’ve had clear colour-coded traffic light nutritional labeling on the front of all Co-op branded products.
The more green lights you see, the healthier the product is for you.
You’ll find less sugar in Co-op branded products
We’ve been hard at work reducing sugar gradually so that you get used to the taste changing in Co-op branded products. So far, we’ve removed over 328 million teaspoons of sugar in Co-op branded products*. Some of the ways we’ve done this include:
- reducing sugar in our breakfast cereals by an average of 11% across 15 varieties, including 25% in Co-op cornflakes
- removing sugar from sorbets and yoghurts, our raspberry sorbet now contains 37% less and our mango and passionfruit yoghurt now contains 29% less
- making sweets and desserts less sugary, like our strawberry lances, now with 10% less sugar and strawberry mousse now with 20% less
- removing all added sugar in our Co-op high juice and juice drinks, we’re the first grocer to do this
- decreasing sugar in our Co-op vanilla, banana, and chocolate flavoured milk
- decreasing sugar in cooking sauces, moving to green traffic lights where we can
- removing all added sugar from the tomato base in our chilled pizzas, they now contain only natural sugar found in tomatoes
Our work reducing sugar levels in Co-op branded breakfast cereals, sweets and confectionery, desserts and ice-creams all fall under the Public Health England sugar reduction programme. As well as removing sugar from Co-op branded products, we’ve put other measures in place, such as:
- adding dental health warnings to Co-op branded sweets in 1985 and soft drinks in 1996
- removing all children’s characters from Co-op branded packaging for products high in fat, sugar or salt in 2000 (with the exception of seasonal products)
- launching a healthy snacking range in 2015
- banning the sale of sweets at the checkout in 2016
- We’re proud of our sugar reduction journey so far. We continue to remove sugar in Co-op products, ensuring we don’t affect taste or quality of products as we go along.
Diet & Health Manager
*based on annual sales