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Over 3,000 Co-op Members’ joined in #TheCoopWay to develop our first ever member-designed wine; Members’ Choice Pioneer Pinot Grigio. It has now won several awards, including two at The Drinks Business Awards 2018. Judges were impressed by our approach to engaging Co-op Members in product development, choosing everything from the grape, to the name, label design and tasting notes.
The wine received a Silver medal in the Drink Business Global Pinot Grigio Masters, judged by seven Masters of Wine. The judges commended the way Co-op involved members in the creation as ‘fun and fully inclusive’.
Our Co-op Members’ Choice Pioneer Pinot Grigio also won ‘Launch of the Year’.
The creation of our Members’ Choice Pioneer Pinot Grigio also helped Co-op’s Beers, Wines and Spirits team pick up the ‘Drinks Buying Team of the Year’ award at The Drinks Retailing Awards earlier this year.
Thank you for creating our Pioneer Pinot Grigio
Working with over 3,000 Co-op Member’s to create the Members’ Choice Pioneer Pinot Grigio was unique, exciting and occasionally nervy at times, for me, but it was very ‘Co-op’.
The wine is selling well – we’ve sold 75,000 bottles, and we’re currently ordering reserve to keep up with demand. It typically takes a new bottle of wine 12 weeks to establish itself, but our Member-designed wine hit the ground running from day one. It’s instant success is down to the Co-op Member’s who created our Pioneer Pinot Grigio by joining in #TheCoopWay
The success of our Pioneer Pinot Grigio is down to Co-op Members, who made the decisions. By involving members who are passionate about our products and product development we can make something special together.