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Over 3,000 Co-op Members’ joined in #TheCoopWay to develop our first ever member-designed wine; Members’ Choice Pioneer Pinot Grigio. It has now won several awards, including two at The Drinks Business Awards 2018. Judges were impressed by our approach to engaging Co-op Members in product development, choosing everything from the grape, to the name, label design and tasting notes.

The wine received a Silver medal in the Drink Business Global Pinot Grigio Masters, judged by seven Masters of Wine. The judges commended the way Co-op involved members in the creation as ‘fun and fully inclusive’.

Pioneer Pinot Grigio Silver medal

Our Co-op Members’ Choice Pioneer Pinot Grigio also won ‘Launch of the Year’.

The creation of our Members’ Choice Pioneer Pinot Grigio also helped Co-op’s Beers, Wines and Spirits team pick up the ‘Drinks Buying Team of the Year’ award at The Drinks Retailing Awards earlier this year.

Thank you for creating our Pioneer Pinot Grigio

Working with over 3,000 Co-op Member’s to create the Members’ Choice Pioneer Pinot Grigio was unique, exciting and occasionally nervy at times, for me, but it was very ‘Co-op’.

The wine is selling well – we’ve sold 75,000 bottles, and we’re currently ordering reserve to keep up with demand. It typically takes a new bottle of wine 12 weeks to establish itself, but our Member-designed wine hit the ground running from day one. It’s instant success is down to the Co-op Member’s who created our Pioneer Pinot Grigio by joining in #TheCoopWay

Button to join in #TheCoopWay

The success of our Pioneer Pinot Grigio is down to Co-op Members, who made the decisions. By involving members who are passionate about our products and product development we can make something special together.

Joe Turner
Wine Buyer

Read more about how Co-op Members joined in #TheCoopWay;

Join the conversation! 4 Comments

  1. I travelled 5 miles to buy a litre bottle of Co-op Sherry only to be told that the Co-op doesn’t stock it anymore! When I worked for the local Co-op, we were told; “Give the Co-op brand first refusal”.
    If you can’t buy Co-op label products from your local Co-op, where can you buy them from?
    I can buy national brands of sherry from the Co-op but NOT a Co-op Sherry – WHY NOT!
    The large supermarkets promote their own brands with lower prices compared which national brands which they stock, the Co-operative Group should do the same.

    • Hi Barbara, I’m very sorry for the inconveniences you have had. We always try to stock our own products in stores wherever we can but we do have to factor in customer demand. We can certainly feed this back to our buyers if you let us know which store this is. ^Siobhan

      • With reference to your request for me to name the Co-op store, it is ‘Borrowash’ , Derbyshire.
        Sadly, this is NOT the only Co-op store in Derbyshire or Nottinghamshire for that matter – the problem is, the Co-op relies on computer order replenishment and ‘New’ lines are only introduced at the discretion of the Co-op buying team with NO input from the store manager who knows the ‘Likes & Dislikes’ of local customers.

  2. I am annoyed. I live in London nd my local Co-Op ran out of broccoli for an ENTIRE WEEK.
    That is just ridiculous.


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