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Over the past 12 months Co-op Members have partnered with our teams to develop and improve our Free From range.
At first, members joined in #TheCoopWay to tell us which Free From products they would like to see in stores and most recently over 5,000 members joined in to review the changes we’ve made to the range, to help us develop our offering.
Matching Co-op Members with our new Free From products
Members who joined in were matched with new products added to our Free From range this year, which fit with their own personal requirements of gluten free, dairy free and egg free.
With 10 products to choose from, members who joined in received a choice selection of:
- Free From Muesli
- Free From Rolled Oats
- Free From Salt & Pepper Crackers
- Free From Choc Pops
- Free From Grab Bag Flapjacks
- Free From Grab Bag Brownies
- Free From Chocolate Digestives
- Free From Chocolate Buttons
- Free From Pasta
- Free From Rocky Road Stackers
What other gluten free products are available?
Co-op Free From Oats ranked the highest
Co-op Free From oats received an impressive 8.4 out of 10, the highest mark of any of the 10 products that were reviewed by members
“It resembled a non-free from porridge which is key for coeliac. The porridge cooked perfectly in the microwave and had a pleasant texture. You could also prepare overnight oats with this product for a quick and nutritious breakfast when you are on the go.”
Charlotte, Co-op Member, Deal
Our Free-from chocolate products were also widely appreciated by our reviewers, with our Rocky Road Stackers, Chocolate Digestives and Chocolate Buttons delighting the palates of our tasters.
“These are absolutely delicious and are just as good as regular chocolate buttons. I absolutely love these as a little snack or to use in baking. The flavour is rich and chocolatey but still ‘milky’ and they melt in your mouth.”
Charlotte, Co-op Member, Greenwich
Better Free From displays in stores
To help us develop the Free From range members also visited Co-op Food stores from Bristol to North Shields, to locate the Free From range in their local Co-op and feedback first impressions, signage, Free From products that stood out and ideas for range development.
Members also visited smaller stores and reflected on which Free From products stock in a smaller capacity
“Your own brand are competitively priced, good quality and more than a match for branded products.” Andrew, Co-op Member, Brecon
How Co-op Members have helped us
We received some amazing insights and will now be looking at what more we can do to give our Free-From displays more exposure within our stores.
Members are providing us with useful insights and feedback in this journey to help us improve our Free From range, including advice on product lines, packaging and displays.
I’d like to say a huge thank you to everyone who has taken part so far and we look forward to working with members again for our next Free From opportunity this September.
Brand Manager, Planning
Read more about how Co-op Members shape our Co-op;
- Join in and help create a pizza #TheCoopWay
- We’ve pulled 1 million pints of the beers Co-op members helped shape
- How we’re reducing plastic waste