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Co-op Members are joining in every day to inspire, innovate and improve all sorts of Co-op products.
Over the past two years more than 110,000 members have got involved in over 170 opportunities to shape their Co-op, our policies and the products and services we provide.
Not only are they helping Co-op, but they’re also getting something out of it too – with over 90% of members saying that they think joining in really helps them get more from their membership.
By tapping into the knowledge and passion of our members we’re creating some fantastic products together – here’s just some of them.
Shaped by Co-op Members
Members chose everything from the grape variety to the name. We’ve sold 118,000 bottles since launch and received a number of awards including Silver in the Global Pinot Grigio Masters.
Members helped us by selecting the blend that that they wanted to go into production – 83,000 bottles have been sold since November and it’s proving so popular we’re about to roll it out to more of our stores.
Members helped us develop the product, choosing the features that they wanted to see. Thousands of policies have been sold since launch earlier this year and we’ve had great member feedback on the quality of the product.
Members joined in to write the blurb that appears on the labels of our new beers. We’ve sold over one million pints since the beers launched last year.
Members helped us rethink the label design and the wine has now gone on to perform much better in stores, showing us members have a very keen eye for what they like to see on our shelves.
More to come
It’s great to see that you have enjoyed helping shape our products and services as there are more opportunities to come. Currently you can share your skills and knowledge with our insurance business or look out in October for the opportunity to vote on our next Irresistible Pizza.
We strongly believe that by helping members get involved in their Co-op we unlock value for them and for the business. If you’re a Co-op member, don’t miss out on the chance to shape your Co-op today, click below to Join In. .
Member Participation Lead, Co-op Digital
Read more on how Co-op Members help shape our Co-op;