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Over the last couple of months members joined in #TheCoopWay to give us their thoughts on fortified wines. Members who like the odd tipple of Sherry, Port or Ginger Wine answered questions about how and when they buy fortified wines and their preferences for where we should sell these in their local Co-op.

7,800 members joined in

Over 7,800 members joined in and we’re now planning to test a number of member-inspired ideas. First, we’re going to bring a chilled Sherry into our fridges to sit alongside the white wines in October. Hopefully this will start to address some member concerns about the range being hard to see.

We’re already producing a gift set of three mini Ports, coming soon to 300 Co-op stores in October.

The labels on our Port range will be getting some attention too, taking note of the constructive feedback we received from members.

I now also have the rather envious job of tracking down a great white Port to introduce to the range in May, in time for those summer white Port and tonic lovers.

Port is still our members’ favourite

  • Members declared their love of fortified wines to be a rather enamoured 7.8/10
  • Port is members’ fortified wine of choice
  • Almost 3 out of 4 of you think fortified wines hit the spot occasionally, particularly seasonal or celebratory tipples, but not all the time
  • We received some great feedback on the labelling of our fortified wine range, suggesting they need a revamp

Members have provided some great inspiration for how we might refresh our range of fortified wines, and I’d like to thank them for the time they’ve given to help my team.

Co-op Members shape our Co-op by joining in #TheCoopWay

There are many more opportunities for members to get involved in Co-op right now, so please Join In.

Sarah Benson
Junior Buyer – Wine

Read more about how Co-op Members shape our Co-op;

Join the conversation! 5 Comments

  1. So glad to hear that white port is on the way. Port o tonico is the new g&t!

  2. I received my bottle of Tawny port…. many thanks 🙂

  3. It would be nice to see Buckfast Tonic Wine with the fortified wines,having been such a stalwart for so long it has a certain vintage. It is called Coatbridge Table Wine near Glasgow.

  4. What’s happened to the Lebanese Fair Trade wine that we expected to see on the shelves this year?

  5. Co-operative fortified wines have always been very good . However over the past couple of years the price of the Co-operative Brand Sherry has increased enormously when compared with the Asda or even the Sainsbury equivalent . It is approaching £2 for a litre bottle more expensive. Anything our wine buyers and pricing team can do to rectify in some way this huge price difference which even with our 5% dividend on Co-operative Brand is still a big difference. My wife does enjoy her glass of Sherry and we really would prefer it was Co-op Brand Sherry.
    Many Thanks .


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