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Over the last couple of months members joined in #TheCoopWay to give us their thoughts on fortified wines. Members who like the odd tipple of Sherry, Port or Ginger Wine answered questions about how and when they buy fortified wines and their preferences for where we should sell these in their local Co-op.
7,800 members joined in
Over 7,800 members joined in and we’re now planning to test a number of member-inspired ideas. First, we’re going to bring a chilled Sherry into our fridges to sit alongside the white wines in October. Hopefully this will start to address some member concerns about the range being hard to see.
We’re already producing a gift set of three mini Ports, coming soon to 300 Co-op stores in October.
The labels on our Port range will be getting some attention too, taking note of the constructive feedback we received from members.
I now also have the rather envious job of tracking down a great white Port to introduce to the range in May, in time for those summer white Port and tonic lovers.
Port is still our members’ favourite
- Members declared their love of fortified wines to be a rather enamoured 7.8/10
- Port is members’ fortified wine of choice
- Almost 3 out of 4 of you think fortified wines hit the spot occasionally, particularly seasonal or celebratory tipples, but not all the time
- We received some great feedback on the labelling of our fortified wine range, suggesting they need a revamp
Members have provided some great inspiration for how we might refresh our range of fortified wines, and I’d like to thank them for the time they’ve given to help my team.
There are many more opportunities for members to get involved in Co-op right now, so please Join In.
Junior Buyer – Wine
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