346 words approx. 1.5 minutes to read
We’re proud to sponsor Love British Food and the annual British Food Fortnight, a celebration of British food suppliers, British farmers and growers. British food is something we’re passionate about, and we know it’s important to you too.
Supporting British from A to Z
We’re supporting the next generation of British farmers
In 2016, we launched our Farming Pioneers programme which has connected young farmers and growers from our supply chain across the UK, allowing them to network, share skills and improve their business relationships. There are now over 50 farmers in this community. By 2019 over 100 young farmers will have started on the programme.
Since May 2017 we’ve only sold 100% British Co-op fresh beef, lamb, pork, bacon and turkey in our stores. All of our Co-op branded chilled products, like sandwiches and pies, only contain British meat too.
Extending our market-leading commitment to our fresh vegetables
It’s not just meat either, we’re working with British asparagus, sugar snap and fennel growers alongside Lancashire-based chilli growers and regional potato, leek, cauliflower and broccoli farmers.
This year, our crop of carrots and parsnips have been 100% British and stocking British vegetables is something we’ll continue to do. Even if they’re a little misshapen, like our British Marvellous Misshaped veg.
Stocking the full crop of vegetables means we reduce food waste and get more of the great-tasting British vegetables we know our customers and members want to see in-store.
Assistant Product Developer
Read more on British farming and how we reduce food waste at our Co-op;