342 words approx. 1.5 minutes to read
Over 10,000 Co-op Members have joined in #TheCoopWay to create the first ever member-designed pizza which will hit shelves in 2019. Earlier this year members told us about their favourite ever pizzas, put forward ideas for new recipes and told us which of the two shortlisted pizzas they preferred.
We can now reveal the winning pizza is Co-op’s Irresistible Salsiccia and Broccoli pizza.
The winner: Co-op’s Irresistible Salsiccia and Broccoli pizza
This mouthwatering meat and veg fusion is inspired by Lynne Dowdeswell, a Co-op Member from London. The pizza will feature Co-op’s signature sourdough base and tomato sauce and will be topped with Italian-inspired crumbled fennel sausage, charred tenderstem broccoli, mozzarella and slices of fresh chilli.
“I love food and spend a lot of time thinking about it. So when I was asked what I would put on a Co-op pizza I jumped at the chance to suggest a flavour combination that I think works really well. I’m really glad that Co-op members have decided that my pizza sounded tasty enough for them to choose it. I can’t wait to see the pizza in store and I especially can’t wait to eat it!” Lynne Dowdeswell, Co-op Member
Two pizza ideas made our final shortlist, from the thousands suggested by members and it was Lynne’s recipe that narrowly edged it as the pizza favoured by Co-op Members.
“Love love love it! Classic Italian flavours.” Kate Mansell, Cardiff
“Sounds amazing and mouthwatering. Would buy that now if I could.” Keith Brownless, Fife
The runner up: Gorgonzola, Pear and Prosciutto pizza
The runner up shortlisted recipe, a gorgonzola, pear and prosciutto pizza, had been inspired by ideas from Melinda Szocs, a Co-op Member from Bristol and David Hughes, a Co-op Member from Maidenhead.
“Love this – fruit and prosciutto are a match made in heaven and the Gorgonzola enhances the pear. My mother would have loved this and she was a typical Italian mama and her day revolved around cooking.” Co-op Member, Neith
What’s next for our member-designed pizza
We’ll be working hard over the coming months to get the recipe just right for the new member-designed Irresistible Salsiccia and Broccoli pizza. And because the vote was so close we’re also going to explore whether the gorgonzola and pear pizza could also work in our range.
I’d like to thank all the members who joined in #TheCoopWay to help create the first ever member-designed pizza.
If you’d like to get involved and help shape your Co-op, please sign in to your member account to see what opportunities are available.
Product Development team
Read more on how members shape our Co-op;