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Over 4,000 members have joined in and helped us test the first version of our new digital offers throughout October and November, picking over 25,000 offers through the membership website and our new Co-op app.
We already give members offers on products they buy through coupons printed at the till, but we want to give members more choice and reduce paper and printing by opening offers up in new ways.
Testing how the app and website work for real members is really useful and important to us, and it lets us know where we need to focus and what we should build next to make digital offers work for every Co-op member.
Luckily for us, we’ve had thousands of messages from members as they tested it out in real stores, with some really encouraging feedback and useful suggestions for the future:
“Downloaded the app today, so far so good. Chose a couple of offers and it was very easy as there were no coupons to hand over in the shop…the discount was automatically applied at the till.” Douglas, Co-op Member, Grangemouth
“Absolutely brilliant, selected my 2 digital offers via the app and redeemed them today in store with no problems at all came straight off after swiping my members card. Love this idea. Co-op leading the way.” Lee, Co-op Member, Luton
“Vouchers are working great and a brilliant idea to save paper too. My suggested improvements would be to change offers weekly (I am limited to options due to dietary requirements) and for a reminder to be sent on a weekly basis to choose offers.” Abigail, Co-op Member
“Really impressed by the weekly discounts. Easy to use and far better than the coupon system. Would recommend to other Members. 10/10.” Glenn, Co-op Member
It’s great to hear that members are getting the most out of the new offers, but even more useful has been the feedback we’ve had telling us where we need to improve.
The top things we now know we need to work on before this is ready for all Co-op members to use are:
- An issue where adding another item or scanning a second card (like NUS) after pressing ‘finish and pay’ on the till cancels the offer. We’re working on this right now.
- There needs to be more variety in the offers week on week. The Personalisation team in Food are hard at work creating new ones.
- The app needs to be easy to install. It was a bit clunky during the test, but will be available in the app store when we make it available to everyone.
- Offers need to be available to every member. Some members couldn’t join in properly because their current card number wasn’t added to the campaign. We’ve identified a fix for this too.
We’re really thankful to all the members who have helped us test digital offers so far, and especially grateful for the patience and understanding they’ve shown when things haven’t worked the way they should. This feedback will help us build a better service for everyone.
If you’d like to get involved and help shape your Co-op, please sign in to your member account to see what opportunities are available.
Digital Offers team