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Obesity is the biggest public health challenge facing British kids. One-third of primary school children are overweight or obese and it’s now the UK’s biggest health challenge.
So, Co-op are helping tackle this by partnering with Veg Power and ITV. Together we’ll be encouraging Co-op customers, colleagues and members (and in particular, families with kids) to eat more healthily, by eating more veg.
A simple solution
The obesity health challenge is one of the leading causes of premature death in the UK, increasing the risk of 13 types of cancer, heart disease and diabetes.
“Our kids are now the first generation whose life expectancy is shorter than their parents and helping Co-op customers and their families to enjoy healthy diets is really important to us.”
There are all sorts of different things that can be done to tackle this, but there’s a really simple one that will have a massive impact and that’s persuading kids to eat more veg.
Vegetables can be a battleground for families. Getting kids to eat fruit sometimes feels like a win, whilst getting kids to eat vegetables can feel impossible.
Together with Veg Power, ITV, other supermarkets and celebrity ambassadors we’ll be showcasing the wonders of vegetables and how easy it can be to incorporate them into your regular meals.
We will be backing Veg Power with promotions across our stores and website as well as involving 2,000 children who attend 10 primary schools within the Co-op Academies Trust. We aim to offer healthy choices to our customers, with a range of vegetables, which are always British when they are in season, and products containing vegetable portions available across our stores.
Get involved today
Head of Food Policy