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We know that helping customers to manage the amount of sugar in their diets is really important and we’ve been working hard to reduce sugar in many Co-op products, especially the foods we know children enjoy.

You’ll find a lot less sugar in Co-op own brand products

In the past five years *, we’ve removed a massive over 582 million teaspoons of sugar in Co-op branded products. We’ve done this slowly by reducing sugar gradually so that it all still tastes great and customers. Here are some examples of the sugar reduction work carried out since we last reported on our sugar reduction progress in April 2018:

Our progress since last year

  • We’ve removed 180 million teaspoons of sugar from our in-store bakery range; Co-op flapjack bites contain nearly 57% less sugar, shortbread mini bites contains 20% less sugar and pain aux raisins now contain 20% less sugar.
  • Our Irresistible sticking toffee pudding now contains 18% less sugar. While our 2 pack profiteroles have gone down by 23% and 2 pack Co-op tiramisu contain 28% less sugar.
  • A further 3 million teaspoons of sugar have been removed from our confectionary range, taking our total sugar removed to 46 million teaspoons.
  • We’ve removed over 17% sugar from our ginger nut biscuits, over 11% from our plain chocolate digestive biscuits and over 8% from our rich tea biscuits.
  • Breakfast cereals now totalling at 15 million teaspoons of sugar removed.
  • Our rocket lollies contain over 21% less sugar, milk choc ices contain over 6% less.
  • We’ve removed over 9 million teaspoons of sugar from our cakes and cake bar range. Our Food to Go carrot cake bar now contains over 20% less sugar.
  • We’ve removed another 2 million teaspoons of sugar from our yoghurts range, as we’ve removed up to 15% of sugar across a number of flavours from the Irresistible range of yoghurts.

Always Fairtrade

Whatsmore is, we were the first retailer to sell Fairtrade sugar back in 2005 and converted own brand range of bagged sugar in 2008.

To make it easier for customers to make healthier choices, we use traffic light nutritional labelling on the front of our products. The red, amber, green colours show at a glance whether a product is high, medium or low in sugar as well as fat, saturated fat and salt. There more guidance on how to use food labelling and our history in this area on our website.

We’ve got history

Looking after the health of our shoppers by making healthier, low sugar options available has always been important to us.

Back in 1985 we added dental health warnings to the packaging of our own-brand sweets, later extending this to soft drinks in 1996. In 2009 we introduced traffic light labelling on all Co-op products, so low sugar choices are clear. In 2015 our healthy snacking range launched as an alternative to sweet snacks and in 2016 we banned sweets from checkouts.

We’re proud of our sugar reduction journey so far. We will continue to remove sugar in Co-op products, ensuring we don’t affect taste or quality of products as we go along.

Aoife McKernan
Assistant Diet & Health Manager

Read more on sustainability at our Co-op;

*since July 2014

Join the conversation! 6 Comments

  1. It depends what you are using as a substitute for sugar! Carcinogens!!

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  2. Why don’t you sell Stevia then ???!!! 😠

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  3. I totally agree, that is why I like Co-op Backcurrent squash drinks, the sweetener used is not aspartame, unlike I believe some other national stores drinks.

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  4. But please avoid aspartame as a substitute xx

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  5. HI, WELL DONE RE REDUCTION IN SUGAR IN PRODUCTS . COULD I SUGGEST THAT THE CO OP MAKE ALL THIER SWEETS & CONFECTIONARY FOR CHILDREN GELATINE FREE , THERE ARE LOTS OF NON ANIMAL ADDITIVES AVAILABLE, THANK YOU I LOOK FORWARD TO YOUR REPLY

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  6. A long time ago I started buying all Co-op own brand biscuits, etc, as I thought they were less sweet than other brand makes, so I clearly noticed the difference prior to it being advertised, and I prefer the lower sugar options. Well done Co-op.

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Category

Communities around the world, Fairtrade, Health