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No matter how big or small the act, we can all do our bit for our community. Member pioneer Luke Cashin explains why, and how, Co-op colleagues are encouraging little acts of Christmas spirit in stores across the country.   

If 2020 has shown us one thing, it’s people’s incredible readiness to come together and support each other, in whatever way they can, during difficult times. To celebrate those who have gone out of their way to make a positive difference in their community, Co-op colleagues are taking part in the Little Acts of Christmas Spirit challenge; it’s a great initiative that gives our store colleagues the opportunity to donate up to £100-worth of Co-op products, plus a Christmas card, to people they think deserve it most in their local area.  

Colleagues will deliver the gifts to their chosen recipients by a special doorstep drop, via home delivery or by simply handing over their treat to a regular customer when they are in the store (ensuring social-distancing measures are followed at all times, of course!). I’m so pleased that Co-op is able to continue spreading the Christmas spirit to communities over the festive period, safely and effectively. 

Why ‘little’ acts? Rather than choosing one person or group to receive £100-worth of Co-op products, the challenge is all about spreading lots of acts of Christmas spirit by donating smaller gifts to as many people as possible. The idea is to spread that festive feeling all around the community! ! 

Little acts make a big difference 

It’s been amazing to see so many people going out of their way to support their communities this year. And while Co-op always aims to give back to communities as much as they can – their £15 million Payout for over 4,500 local causes being one of them – I think the initiative is the perfect way to round the year off on a high! Whether it’s a box of Co-op Irresistible cookies or a pack of mince pies, the challenge aims to prove that good things really do come in small packages. It’s not just about giving someone a Christmas treat, but about showing that acts of kindness shouldn’t, and don’t, go unnoticed. I think that’s a lesson we can all take away: to call out the good when we see it and to bring communities together through small acts of good will.  

We’ve even had singer and TV presenter Marvin Humes and actress and TV personality Martine McCutcheon, take part in the challenge, by helping to deliver gifts to their local communities. See how they’re spreading the Christmas joy and check out the full video: 

So, why not make this Christmas the year you give something back to your community? By becoming a Co-op Member, you’re helping to fund local causes and community based initiatives  every time you buy selected Co-op products and services*.  It’s that simple — and you really are making a difference.  

Make a difference to your community and become a Co-op Member today — plus, earn rewards while you shop! Find out more about where your money goes when you shop at your local Co-op. 

Luke Cashin
Member pioneer 

* Not available in independent societies including Midcounties, Central England, Southern or Chelmsford Star co-operatives or in non-Co-op branded stores (such as Nisa or Costcutter) 

Join the conversation! 3 Comments

  1. How do I nominate someone for a bag

  2. If use are given some food for free I would be happy to take my grandson 15 lives with me and I’m shielding I suffer with back problems I am disabled

  3. Please could you tell me if the name of a local individual who works so very hard to support ,organise help and cheer people within our local community could be nominated as a recipient of a Little act of Kindness Christmas Award on behalf of our Norfolk village. Should you feel that recognition might in some way be possible I would be more than willing to give details of the many things that she does to help to make our village a great place to live.


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