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It’s often thought that when you buy a cheaper product, the quality suffers.
At Co-op we don’t think it has to be like this, so we’ve developed a value range that has real values – we’re calling it Honest Value. You can buy everyday items at a great price, safe in the knowledge that they live up to the same ethical standards you’ve come to expect from us.
You won’t find any artificial colourings, flavourings or preservatives. From 100% British meat, to Fairtrade coffee and responsibly sourced loo roll, we believe that everyone should be able to buy good quality everyday items, whatever their budget. Here’s what you can expect to find instore.
We’ve been committed to sourcing goods from across the UK and supporting British farmers since Co-op was formed in 1844. We believe that sticking to your values shouldn’t cost you extra. So, just like the rest of our fresh meat, you’ll find only 100% British beef and chicken in our Honest Value range.
Our beef and chicken are also Red Tractor certified – so you can rest assured that your food has been produced to industry standards every step of the way, from UK farms to your kitchen table.
It’s not just our meat that comes directly from British farmers, either. The same goes for lots of our Honest Value items, including carrots, peppers, potatoes and onions! Explore the full range here.
Did you know that all of our hot drinks are Fairtrade certified, including our entire range of own brand tea? This means that the farmers, smallholders and workers involved in growing and producing our tea and coffee are paid fairly, enabling them to build better lives for themselves and their communities.
Our Honest Value range is no exception. To us, Fairtrade means fair prices both for tea drinkers and tea growers. So, you can pick up a pack of 80 tea bags for 80p , or a jar of instant coffee for £1.20, safe in the knowledge that our standards haven’t been compromised.
We care about ensuring our forests are healthy, both now and in the future. That’s why 95% of the wood and paper used in products for Co-op Food, including our Honest Value Toilet Roll, comes from sources approved by the Forest Stewardship Council.
So when you pick up a £1.25 pack of Honest Value Toilet Roll, you can be confident that it’s better for forests. We’ve lowered the price, not our standards.
Discover the full range of Honest Value products here.
Senior Strategic Own Brand Manager