Approx 568 words.
You told us that being able to buy British in our stores is important, and we couldn’t agree more! There are so many reasons that buying British is great, from supporting local farmers to ensuring high animal welfare standards.
That’s why we’ve always worked hard to get the best produce from UK farms to your table by stocking our shelves with British-farmed food. In fact, 100% of our fresh meat, milk, cream and cheddar cheese is now sourced from farmers in the UK.
Here’s some of our favourite reasons why it’s important to buy British.
It’s good for our farmers and their communities
Buying British is about more than just buying top-quality food. It’s also about helping support the farmers who produced it, like our Dumfries-based dairy farmers Richard and Grant, or like Tony in Norfolk, who farms turkey for us.
The money you spend also supports those farmers’ families and communities, while creating jobs and directing money to their local economies. It even indirectly helps people like those who build and maintain the farming equipment, farm vets and more.
It guarantees higher animal welfare standards
We really care about animal welfare, which is why we require all our farms to be accredited to one of Britain’s national farm assurance schemes, like Red Tractor.
We also regularly send our dedicated agriculture team up and down the UK to carry out checks on the welfare of the animals in our British farms, helping you shop with peace of mind.
It’s an investment in our nation’s future
When you buy British with us, you’re bolstering our nation’s agricultural industry, creating further jobs, opportunities and demand. You’re also helping us include even more amazing British producers in our operations in the future, which at the moment is around 2,000 farms and 500 suppliers.
Plus, you’re even helping to inspire the next generation of farms via our Co-op Farming Pioneers training programme.
Mary who graduated in October 2018 had this to say about the programme:
“I joined Co-Op Pioneers in April 2016. It was the first of the Pioneers group and ran until October 2018. The programme has been a great opportunity to develop my business skills and has helped me focus on taking our business forward. I’m now in joint partnership with my father and in 2019 I succeeded the farm tenancy, something which would not have happened as quickly and easily without the support and competence I have gained from the programme. The pioneers allowed me to meet some forward-thinking farmers and make connections which will last a lifetime.”
Want to know more about what we’re doing? Check out our Best of British report.
And… it’s delicious!
Of course, we couldn’t miss out on a chance to talk about perhaps the most important thing about buying British – how it tastes! From tender Welsh lamb, to luscious, rich Cornish cream, sharp Somerset Cheddar and of course, Scotland’s legendary smoked salmon, British food is famous, and for good reason – it’s among the best in the world.
Undergraduate Agricultural Marketing Co-ordinator