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Thousands of Co-op Members have joined in to tell us how much they love our exclusive membership deals and weekly offers as we explore ways to make them even better.
Almost 40,000 members got involved to share their thoughts on how they’re finding the member-exclusive deals we launched last year, and to tell us what kind of offers they look for in our stores.
There’s value in being a member
The majority of members were aware they could choose two offers from eight personalised to them each week via our Co-op App or website, with most using them regularly.
“It’s wonderful to find a store that gives us the chance to not only get money back on our purchases but have fun choosing extra discount to put on our card each week.”Pamela Shaw, Brora
More than half of members were also aware that they could receive larger price reductions on a range of key products by taking advantage of our exclusive member deals initiative having seen the deals promoted in our stores, in a Co-op email or on the Co-op App.
However, almost a third of members said they were unaware of these exclusive members saving and hadn’t seen these offers.
Members like the variety of offers available, and love that they are rewarded for being a Co-op Member.
“At Christmas, fizz was much cheaper for members than non-members.”Paul Rush, Lancing
To encourage them to take advantage of exclusive deals, members would like to see more discounts on healthy food and meals including fruit and vegetables, bakery, vegetarian and dietary items, fresh meat and fish, alcohol, pet food, baby products and ethically sourced cleaning products.
Members share their favourite deals
By using their personalised weekly offers and exclusive member deals, members have enjoyed money off discounts and savings on the everyday essentials they buy most regularly – like bread and milk – as well as hundreds of different products including wine, cheese, chocolate, crisps, pizza and ice cream.
“Christmas champagne. I was sorry to see that offer end.”Janet Griffith, Llanbedr
“I mostly choose the £1 off my shopping offer or money off wine.”Kate Ferguson, Glasgow
“I’ve bought multiple items with the member deals such as drinks, bakery food and chocolate.”Amy Heard, Sheffield
“I love the fruit offers and often use them against Fairtrade bananas.”Jennifer Harding, Prescot
“Co-op dog food keeps our rescue dog very happy.”Pat Stalker, Aberfeldy
Almost half of members said they’d prefer to hear about our offers via email. Around a quarter would like us to show them on the Co-op App, with a similar number wanting offers to be promoted in Co-op stores.
Members offer their engaging ideas
The majority of members told us they are more likely to engage and take advantage of the deals when they have a say in the choice of products included in the offers. They also shared some great ideas to help us ensure our members are aware of the savings available to them.
“Push offers out as notifications from the app.”Gemma Nicholson, Sheffield
“Have your staff be more engaging about instore offers. Make suggestions about the offers at the checkout.”Russell Guy, Teddington
“Could members deals be shared on a display as you enter the shop so they’re easily accessible to everyone and a reminder as you enter the store.”David Rowatt, Huddersfield
“Aisle end display of stock that is in exclusive offers so that members can see and add items to their basket immediately.”Annastasia Callaghan, Huddersfield
“Print out forthcoming deals on till receipts.”Peter Cook, Seaton
“Produce a monthly leaflet that can be delivered to people’s homes telling them of the monthly offers.”Susan Allenby, Gretna
Our next steps
Members have given us some fantastic feedback. We now know so much more about the kinds of deals and offers they use and want to see in our stores.
We’ll be working through our findings to make our membership deals proposition even stronger with more relevant discounts and offers for our members.
As part of our next steps, we are looking to trial some new opportunities over the next few months and the feedback from members will be invaluable in helping us shape those.
In the meantime, you can find out more about how to access our offers and see what deals are currently available to you by visiting the Co-op website.
You can also get more from your membership by downloading our free Co-op App from the App Store and Google Play. Our app makes it easier for members to choose personalised offers to use in our food stores, scan a digital Membership card at our tills, choose local causes to support, donate rewards to help others, and discover our latest deals and get recipe inspiration.
There are always opportunities for Co-op Members to get involved in shaping our Co-op. Head to your member account to see what opportunities you can get involved in now.
Membership Commercial Manager