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It’s a very exciting time for us here at Co-op as we continue to develop Co-op Live – the UK’s biggest music arena. And we’re delighted to be working with Co-op Members to explore the exclusive benefits they might expect to be offered at the venue when it opens in 2023.
Located in Greater Manchester, the 23,500-capacity state-of-the-art stadium will host music and sport events, comedy gigs, family entertainment and award shows too.
Rooted in our Co-op values, the low emissions, sustainable and socially responsible arena will create zero waste. It will sell our ethically sourced Fairtrade food range, support local community causes across the UK, and offer exclusive deals to our amazing members too.
Responsible for developing our membership proposition, it’s really important that we work together with members to help shape future member benefits.
So, in May, we held an online workshop with members to help us explore what those offers might be for Co-op Live.
The conversation was interesting, and the views and ideas members shared with us really made us think about how we can make the membership offer for Co-op Live something very special.
We looked at everything from early-release tickets, VIP access, cheaper venue food and drinks, and even member-only priority lanes.
Some of the key issues members felt we should consider included:
Members highlighted that sometimes offers and specials could be complex to understand and difficult to explain. Ease of access, simplicity in communications and promotion at the correct point were seen as important.
Members asked us to look at how we could support sustainable transport opportunities and especially how we could help members travel together.
Emphasis was placed on how we could ensure this was a national offer to members with ideas like cheaper travel tickets, travel and accommodation packages and virtual access.
Overall, members said there should be a sense of fairness in the offers to make sure everyone could access and benefit.
As well as personal rewards and benefits, we also had discussions around doing something good to get something good.
Members liked the idea of unlocking special offers the more you got involved – whether by shopping with us, choosing a cause or joining in. They helped us explore what we might be able to ask of members and how they would feel about the offers they might receive.
Finally, we explored the role of co-operation and working together with family, friends, and local communities to access extra benefits at Co-op Live. Members felt there was something interesting in this space and this is something we need to explore a bit more to ensure we can make it land just right.
Our next steps
Armed with so many fantastic ideas and suggestions to explore, this invaluable member feedback has already taken centre stage at recent project meetings.
We’ll continue to involve members as we develop the membership proposition further, so watch out for more opportunities to join in to share your views and ideas in the future.
In the meantime, there are always opportunities for Co-op Members to get involved in their Co-op. Find out what’s available now by joining in on your online Membership account.
Head of Member Proposition