Our new soft plastics recycling scheme has proved a huge hit since it launched in July with thousands of customers getting involved to learn, champion, and use the recycling bins in their local Co-op store, and it’s all thanks to Co-op Members.
From supporting AGM motions around climate change and sustainability, getting involved in discussions at last year’s online Join In Live sessions and joining in with workshops to explore where we position bins in stores, members have played an invaluable role in working together with us to help shape and roll out the largest soft plastic film recycling project of its kind in the UK. Our Member Pioneers have also hosted Join In Local events on sustainability bringing the sustainability and recycling message to communities across the country too.
Members told us they wanted to know more about our new recycling initiative, so we created a dedicated Clean It Scrunch It Co-op It webpage to help them spread the word. More than 14,000 Co-op Members visited the site spending time learning all about the scheme, reading the blog posts and finding out what they can do to encourage others to get involved.
More than 12,000 members joined in to learn more about the types of soft plastics that can now be recycled at Co-op by watching a short video created by members of our Co-op Young Members Group and take part in a few quiz questions. The video enabled members to learn about the Clean It Scrunch It Co-op It scheme in a fun and engaging way.
Many members also got creative by joining in with our recycling challenges – like coming up with poems, jingles, song lyrics, pictures and mnemonics to help people remember the top 5 soft plastics – bread bags, crisp packets, fruit and veg bags, pasta bags and pizza film – now recyclable at Co-op. Others have been amazing family and friends with some incredible recycling facts and downloading resources that they can share with their neighbours to help make a difference in their local communities.
In fact, members have been using and supporting the recycling scheme so much this summer that around 88% of Co-op stores are having to empty their recycling unit at least once a week, while a third are needing to empty them more frequently – even daily – to keep up with demand.
Our members have been the driving force behind our recycling commitments over the years, so we asked Co-op Member and mum of 3, Gemma Robinson, what she thought of our new soft plastics recycling scheme.
“The Clean It Scrunch It Co-op It initiative has become a gamechanger in my house; I love it,” she says.
“I’ll put anything from plastic film off the mincemeat, vegetable wrapping, biscuit packets, cereal plastic bags, and lollipop wrappers into my soft plastic recycling.
“I’ve always recycled as much plastic as I can, but with nowhere to recycle soft plastic, I didn’t realise just how much film I was throwing into the normal waste until I started collecting it for Co-op.”
Now, with the recycling bin easily accessible in her local Easington Colliery’s Co-op store, Gemma uses it regularly.
“I usually recycle 3 bags of soft plastic per week. You don’t even need to do any shopping in the store as the recycling bin is just inside the front door.”
Like many of our members, reducing plastic waste and recycling is a key priority for Gemma. She first heard about the scheme when she joined in with a soft plastics conversation at one of our online Join In Live sessions last year, and she’s been championing the initiative ever since.
“I’ve bought myself a special carrier bag hanger for my kitchen cupboard door so that I can easily collect up all my soft plastic and I’ve been sharing details about the scheme on social media and telling all my friends about it,” she says.
“I’ve even been asked why I’m taking a bag of plastic rubbish into Co-op, so it’s created a lot of conversation on the street too.”
To know that Co-op Members have had a say in the rollout of this scheme “makes it even more valuable and meaningful in my local community,” says Gemma.
“I’m teaching my children about recycling and the importance of putting waste items in the correct bins, so the dedicated soft plastic webpage has been a brilliant resource. Taking part in the quizzes is a great way of learning, and the downloadable kids pack has definitely given me some creative inspiration for the things to do on those rainy days.”
We are continuing our sustainability conversation with Co-op Members this month as our focus turns to climate change and the COP26 summit, which will be held in Glasgow from 31 October to 12 November.
In January, more than 14,000 members shared their thoughts and concerns as we started a series of conversations on climate change, and more than 2,600 members also joined in to share their feedback on our 10-point climate plan which details our commitments to tackling the climate crisis.
In the run up to COP26, we’re asking members to join us in making small changes to help climate change as well as raise their voice to world leaders. If you’d like to get involved in this conversation or help to develop some of our other Co-op products and services, head to your online membership account to see what you can join in with now.
Member Participation Manager