The music and good times returned this summer as our Co-op festival stores rocked up at some amazing events across the UK and, thanks to our members, Co-op Membership took centre stage.
With festivals cancelled due to the pandemic last year, we asked members to help us develop our 2021 programme and hundreds joined in to share their ideas.
Members told us they’d like to enjoy all their usual Co-op Membership benefits at festivals, like earning rewards on Co-op branded products, as well as free product giveaways and the chance to win tickets in exclusive competitions too.
So, we listened, and we made it happen.
From Latitude Festival in July to the Isle of Wight Festival in September, we really brought Co-op Membership to life at festivals this year.
For the first time, members were able to swipe their membership card and use the Co-op app to earn and redeem member rewards whenever they shopped in one of our festival stores. They were also able to claim a free packet of crisps and win festival tickets too.
It’s important to us that our festival stores stock everything festival goers need to have fun and enjoy the event. So, in the lead up to this year’s summer events, we ran a free ticket giveaway exclusively for members.
We asked members to tell us what their go-to product would be when they shop in one of our festival stores with tickets to attend either Latitude, Leeds, Reading, Creamfields or the Isle of Wight Festivals up for grabs in our prize draw.
Almost 4,000 Co-op Members joined in to have their say with water, soft drinks, beer, crisps, fruit, and snacks all featuring high on their priority list of essential must-haves.
Once onsite at this year’s events, thousands of members were able to pick up a free packet of Co-op Irresistible Sea Salt and Chardonnay Wine Vinegar Crisps from our festival stores. Festival goers could claim the member-exclusive deal simply by scanning their membership card at the checkout.
Our festival ticket winners were delighted with their prize. Here are just some of their comments:
“Having the chance to share ideas was welcome particularly with the chance to win tickets for Leeds Festival. I was over the moon to win, and my son was ecstatic. We bought milk, drinks, and crisps from the Co-op pop-up store. The festival store set up and the staff who worked there were amazing. My son was taken with how happy they seemed to be there and in the vibe of the festival. I felt really privileged to have won tickets. I already loved Co-op anyway, but I am all the more loyal now.”Geoff Hibberd
“Thank you for the chance to attend the Isle of Wight Festival. It was the first time that I’d ever been, and it was amazing. I used my membership card every day when I went to the shop to buy water and food for the tent. I also got my free packet of crisps, which was a nice added bonus to the already cheap festival prices.”Lauren Hall
“To be able to use my membership card at Leeds Festival was an excellent idea. Sometimes at festivals the aim is to make as much profit as possible, so it was refreshing that I was able to use my membership card and take advantage of all my usual member benefits.”Fran Tamburrini
“It was brilliant to get involved and share my ideas. It was especially great because I won a ticket to Latitude, which was even more special than usual due to not having the festival last year. I bought food, drink, and tissues in the Co-op store onsite and I was pleased that I was able to use my membership card this year. Long may this continue; it was a great idea.”Julie Garnham
It was amazing to showcase and highlight our member proposition by bringing Co-op Membership to the forefront at festivals this summer.
Festival goers were keen to learn more about becoming a Co-op Member, and we saw hundreds of new members download our Co-op app to take advantage of the offers available to them.
To ensure we have all the essential festival must-haves available in our festival stores next year, we are now working with members to help shape our 2022 programme.
If you’d like to get involved in this opportunity or help to develop some of our other Co-op products and services, head to your online membership account to see what you can join in with now.
Member Proposition Support Officer