As Co-op colleagues, we sometimes want to share stories about our work on social media. It’s a great way to share our ways of #BeingCoop and #TheCoopWay with our family and friends, as proud Co-op colleagues.
I’ve put together this short guide with my colleagues in the social media team to help you find other colleagues sharing #BeingCoop stories and how to share your #BeingCoop stories.
How can I represent the Co-op on Social Media?
- like Co-op Colleagues on Facebook
- follow Co-op Colleagues on Twitter
- join our Co-op Communities Facebook Group to share with local causes and Member Pioneers
- understand the difference between #BeingCoop and #TheCoopWay
- subscribe to the Colleague Stories blog
- add our ‘Join us’ Frame to your Facebook profile image
- add our ‘Join us’ Twibbon to your Twitter profile image
- update your social media bio to include where you work (“I work @coopukfood”, for example)
- update your Linkedin profile to include where you work (we’re Co-op on LinkedIn)
People in your local community are more likely to engage with you on social media if you’re using social media as a genuine person. If you prefer to have a separate social media channel for work, that’s fine too, just make a new one and make sure it still looks like the channel of a real person, the real you!
If you manage a Co-op branded Facebook or Twitter page for your Food store, then it’s important you follow these guidelines and submit a channel request to the social media team here. You only need to operate a social media page for your Food store if you want to, it’s not part of your job and does not form part of your performance review with your Area Manager.
How can I find more #BeingCoop stories?
- Rachel shares #BeingCoop story highlights on colleaguestories.coop.co.uk
- search #BeingCoop on Instagram, Twitter and Facebook
- keep your eye on our Colleague Facebook page for stories and news
- follow some of our Co-op Colleagues on Twitter
Work and personal profiles don’t have to be different, it’s ok to talk about what you do and things you’re passionate about on social media*
I’d like to recognise a colleague for #BeingCoop
- let us know about their story so we can share it on social media
- request a gesture or gift card from the Thank You for #BeingCoop shop
- let them know yourself using #BeingCoop on Twitter (but check with colleague in question that they’re happy for you to share their story)
- nominate them for a #BeingCoop award if your colleague has that Co-op Magic
- Contact the Social Media team firstname.lastname@example.org if you have any questions
- Co-op social media principles
- Co-op colleague social media policy (for colleagues)
- Co-op social media community policy (for all)
- Guidelines for Co-op Food Store accounts
Social Media Community Manager