Co-op Members rate appliances 8.6 out of 10 in our Co-op Electrical road test

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Co-op Members joined in #TheCoopWay to put Co-op Electrical products to the test. Giving vital feedback on delivery expectations, packaging and appliances to help shape the Co-op Electrical experience.

Recommendations by Members

We have been working with Co-op Members to find out what they look for in recommendations, endorsements and awards, when it comes to purchasing products and services. We are continuing to explore this area with honest Co-op Member recommendations and reviews.

Members are penning reviews for products on sale on the Co-op Electrical website to help customers make informed choices when looking for products with honest reviews of their experience with the products.

Some of the many products we asked members to put to the test were the Braun Pro Iron,Morphy Richards Iron and the Morphy Richards Soup Maker.

What we’re hearing so far:

  • 82% said that appliances met their expectations
  • 91% of Co-op Members received their appliances on time
  • Members averaged the appliances an 8.6 out of 10 overall

Meet the Co-op Members who joined in #TheCoopWay

Our iron and soup maker testers have had a few weeks to get to grips with their new gadgetry. They’ve given us some great feedback on delivery and packaging, and are now feeding back to us their ratings, top tips and reviews on their appliances.

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“The Braun Pro Iron, irons really well, especially shirts. The ability to reverse over buttons is great. The steam function works really well and, although the lack of settings is worrying, it’s not burnt or damaged anything.” Nicky Sheehan, a member from Bristol tested the Braun Pro Iron.

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“It’s an awesome, impressive crease destroyer! This is a MUST have iron. The results are phenomenal. It cuts the amount of time you spend ironing, as it gets rid of those stubborn creases in a nanosecond. The iron is easy to use, and is not cumbersome like some irons.” Rosie Clyde, from Co Derry, tested the Braun Iron.

“The iron performs very well, it exceed my expectations. Produces an excellent amount of steam, is extremely light and glides easily over your clothes. Performs brilliantly on denim, cotton and finer material.” Christine Webber, a member from Liverton, put the Morphy Richards Iron to the test. 

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This is just a selection of the brilliant feedback I’ve received from our member-testers on our delivery service and some of our great appliances.

It’s helping me to think afresh about how we could approach product descriptions and reviews on the site in a uniquely co-operative way – honest and open. It’s also given me some great ideas about how we can go about unlocking some authentic and powerful member-generated content. I’m genuinely excited by these possibilities and will be working some ideas up with the team, so watch this space!

In the meantime, don’t forget to check out all the opportunities to join in with your Co-op right now.

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Charlie Manson
Head of Trading at Co-op Electrical


Read more about how Co-op Members joined in #TheCoopWay;