How Do I? Social Media for Co-op Food stores

As Co-op colleagues, we sometimes want to share stories about our work on social media. It’s a great way to share our ways of #BeingCoop and #TheCoopWay with our family and friends, as proud Co-op colleagues.

It’s always best to join social media as a genuine person, not a Food store or Funeral Home.

People in your local community are more likely to engage with you on social media if you’re using social media as a genuine person. If you prefer to have a separate social media channel for work, that’s fine too, just make a new one and make sure it still looks like the channel of a real person, the real you!

Join the Co-op colleague community on social media

Local Co-op branded social media channels

If a Co-op colleague or employee in a Co-op franchise store wishes to operate Co-op branded social media channels, there are rules of engagement which must be followed.

Only Twitter and Facebook Page channels are permitted at this time. Instagram, Snapchat or personal Facebook pages for Food stores are not permitted. Funeralcare colleagues are currently not permitted to operate local Co-op branded social media channels on behalf of their Funeral Home.

Colleagues and employees wanting to operate these channels must ensure accounts are monitored daily to coincide with store opening hours.

Setting up a local Co-op branded social media channel

The local Co-op branded Twitter and Facebook Page for Steeton’s Co-op in Steeton is compliant and should be used as an example. Ensure your local Co-op branded social media channel has:

  1. an @handle as close to the store name as possible on Twitter (like @CoopSteeton)
  2. a URL and @handle as close to the store name as possible on Facebook (like facebook.com/CoopSteeton @CoopSteeton)
  3. the approved profile image
  4. the approved copy for a Twitter bio or Facebook Page about section (see below)

Once these requirements have been adhered to, complete the new Social Media Channel Authorisation form and await confirmation of your authorisation, before posting.

You need to complete this even if you manage an existing Co-op Food store social media channel.

Once the local Co-op branded social media channel has been authorised, ensure all colleagues follow these rules of engagement when posting and responding from the channel:

  1. share communities stories and content
  2. never commercial deals or promotions unless directly sharing or retweeting official Co-op social media channel content
  3. never share political content
  4. only share photographs of people over 18 years of age, with their written permission, never share promotional graphics unless directly sharing or retweeting official Co-op social media channel content
  5. never ask for a customer’s personal information or data*
  6. do not deliver paid-for social media advertising*
  7. do not deliver incentivised competitions or prize draws*
  8. do not attempt to resolve customer service or product issues*

*Failure to comply can result in legal proceedings and channel suspension or deletion.


Permitted copy and image assets

Example channel name
Steeton’s Co-op

Example Twitter channel bio
Follow us for community stories and to see how we do things #TheCoopWay. If you have a customer service enquiry, tweet @CoopUKFood

Example Facebook channel ‘about’:
Follow us for community stories and to see how we do things #TheCoopWay. If you have a customer service enquiry, contact the Co-op Food page @CoopUKFood

URL
http://www.coop.co.uk/food

Profile Colour Please use #00bce4 in Twitter to help colour your profile

Download the new Profile Image

Pinned Tweet Use https://finder.coop.co.uk/food to locate your store, copy and paste the URL to your store, Tweet this, and then ‘Pin your Tweet‘ so it will always be at the top of your feed.

Add social@coop.co.uk as an admin to your Facebook Page

Update your store hours and website on your Facebook Page

Twitter channel cover photo and Facebook channel Header image
Must be a high quality photo of the front of the store and/or the store team
If you’ve had professional photographs taken at a store launch, contact social@coop.co.uk and we’ll find them for you


Check out Steeton’s Co-op on Facebook and Twitter to see how your page should look.


Things you should know