Fairtrade Fortnight is taking place from February 22nd to March 7th, and is a great opportunity for Co-op Members and people across the country to come together to shout about Fairtrade and the huge benefits it delivers to producers and their communities around the world.
Why not get involved in one of the many activities that the Co-op is running this year and do your bit to learn more about Fairtrade and champion the life-changing work that Fairtrade is doing?
Here are 10 things you can get involved with:
- Vote for chocolate! Join the vote to decide the flavour of the brand new Irresistible Fairtrade Chocolate Bar that will be hitting the shelves of your Co-op this autumn.
- Raise a glass to Fairtrade at our online wine tasting event on 25th February (7.30-8.30pm) led by Co-op wine buyer Ed Robinson and hear from a producer the amazing stories behind our Fairtrade wine range.
- Let’s talk chocolate with the farmers who produce the cocoa beans that are used in our Co-op chocolate. Get your ticket for the online event on 1st March (12.30-13.30pm) and find out how Fairtrade is benefiting these cocoa producing communities.
- Find out how Fairtrade is helping young people by joining the Co-operative Young Members Group and Members’ Council at an online event they’re hosting on 4th March (6-7pm) to discuss Co-op Fairtrade projects that support young people to get into Fairtrade production.
- Get your bake on and join the Co-op chefs on 4th March (4pm) to learn how to make a delicious Fairtrade treat.
- Take our Fairtrade quiz and have the chance to win £50 shopping vouchers – just watch a short video and answer a few questions.
- Download a Fairtrade Resource Pack which contains everything you’ll need if you’d like to try running an online Fairtrade get together with your family and friends.
- Spread the word on social by sharing this short video about how Fairtrade is supporting women in the cocoa industry,using: #FairtradeFortnight, #ChooseFairtrade, #ItsWhatWeDo
- Join a local Fairtrade event hosted by your Member Pioneer to bring together local members to discuss what’s going on in your community. Head to Co-operate and search your postcode to see if there’s a Join in Live Local event near you.
- Buy Fairtrade! Look out for Fairtrade products when you’re next visiting your local Co-op and remember that every Fairtrade purchase you make, you do the right thing by both people and the planet. Co-op have exciting promotions on Fairtrade products including a variety of award-winning wines, coffee and confectionery. What’s more, look out for the brand-new Ben & Jerry’s Cookie Dough Peace Pop – you can find the multipack offer at an exclusive Co-op members price of £2.50
Whilst a hugely impressive 93% of UK shoppers recognise the Fairtrade Mark, it’s always worth reminding ourselves what it actually represents.
Fairtrade producers that Co-op work with not only receive a guaranteed Minimum Price for their goods, offering a safety net against low market prices, but they also receive an extra sum of money – a Fairtrade Premium – that they invest in community projects of their choice, like schools, clinics and climate change adaptation. And the Fairtrade Mark on our Co-op goods also reassures shoppers that the product has been farmed in a way that helps to protect the environment and local biodiversity.
We firmly believe that Fairtrade is the gold standard for certification, but it’s more than that. It’s a movement for trade justice. The COVID-19 pandemic has had a devastating impact on international trade, significantly affecting Fairtrade farmers and their livelihoods around the world. Our Members’ Council was so proud when our Co-op pledged over £300k as a boost to Fairtrade communities through our Global Wellbeing Charter. The current crisis doesn’t discriminate, but it’s people living through conflict, disaster and poverty who are being hit the hardest, so it’s crucial that we all do what we can to help.
Farmers are also on the frontline of the climate crisis and many still can’t afford basic human rights like sending children to school or putting food on their plates. Fairtrade ensures farmers receive fairer prices so they can improve their livelihoods and are better able to face climate challenges and protect the environment around them.
That’s why this Fairtrade Fortnight, I’m calling on all of our members to join the movement by choosing Fairtrade. Read on to find out how you can get involved and help us to champion a way of doing business that does the right thing by both people and planet.
Chair of our National Members’ Council’s Ethical & Sustainable Leadership Committee