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With summer music festivals cancelled due to the Coronavirus outbreak, we invited members to re-live the magic of past events by sharing their favourite festival memories with us.
Almost 500 would-be festival goers joined in to tell us about their favourite venues, headline acts and must-have essentials to help our events team develop ideas for their 2021 programme.
More than half of members had planned to attend a festival this year, with Glastonbury, Rewind and Victorious the most popular destinations.
Headline acts like David Bowie, Oasis and Queen topped the bill, while members would also include The Killers, Coldplay, Beyoncé and Pink in their ultimate fantasy festival.
From dancing in the rain to enjoying the atmosphere and spending time with friends and family, members had plenty of stories to share about their greatest festival memories.
Sitting around the fire with my mates on the last night of Reading 2019, not long before we all went to Uni. Doesn’t sound like much but the moment meant tons.Oscar Harrison, Sidcup
Singing at the V Festival over 15 years ago with my best friend and niece to Travis’ ‘Why does it always rain on me’ when the heavens opened. This made the atmosphere even more electric.Caroline Hesketh, Liverpool
Walking out of the lift at Montreux to the sound of a jazz band, feeling like I was on a film set.Amanda Webster, Lytham St Annes
In recent years, we’ve taken our Co-op pop-up shops to music festivals across the UK.
Designed to provide those festival essentials, members found stores to be well organised with friendly staff and good stock availability.
Bottled water was the most important must-have item with wet wipes, alcohol, sunscreen and fruit also high on shopping lists.
Members also expect to find festival information, ponchos and free water refills in our pop-up shops.
It was really quirky and cool to see a Co-op in the middle of a festival. It was like being in Ibiza. It had everything you would need to keep you going all weekend.Amy Wilkins, Redcar
Great, cheaper than the vendors for buying juice and water for our child. Wide range of items available and stocked up all the time. Great for getting essentials like paracetamol etc too.Jane Robb, Dundee
Burgers are members’ festival food of choice. Pizzas, chips, Mexican food and kebabs are also on the menu, while cider, beer, wine, cocktails and gin top the drinks list.
Two-thirds of members told us they’d be more likely to carry their Co-op membership card to a festival if there were dedicated member queues, extra discounts, exclusive competitions or member prizes.
Members are keen for us to support more festivals next year, with calls for pop-up shops to be onsite at Womad, Bestival, Kendal Calling and Cropredy, to name but a few. More than half of members would also be interested in a virtual online festival.
For a better overall experience, members would like festival organisers to make venues more environmentally friendly with better facilities and events running over more days. They’d also like to see cheaper – or even free tickets – for key workers when festivals return next year.
A reflection on the current situation. Safety and sanitisation alongside a good fun vibe.Laura Clark, Brighton
Members have given us some fantastic insight. We now know so much more about the festivals they like to attend and the food, drinks and essential products they’re looking for in our pop-up shops.
We’ll now be reviewing the findings and will use some of the ideas to improve our customer experience next year.
There are always opportunities for Co-op Members to get involved in shaping our Co-op. Head to your online Membership account to find out what opportunities are available right now.