Revolution, renaissance, call it what you want, but there’s no doubting that real ale is well and truly back and biting at the ankles of the brewing giants.
A good job then that we’re not only on the bandwagon, but we’re steering it in a most exciting direction.
Last year we started offering ales from breweries near to our stores, adding 56 new ales to our range across the UK – from an Arran Blonde in our Scottish stores to a Golden Hare for real ale lovers in the South West.
And we’re now looking to take this one step further as part of our commitment to source more local products. We’re seeking to bring to our stores specially crafted ales from local breweries throughout the UK.
If, like me, you’ve had the pleasure of buying real ale in our Yorkshire or Lancashire stores of late you may already have seen some local offerings taking pride of place on our shelves – Saltaire’s Raspberry Blond, Wold Top’s Scarborough Fair and Bowland’s Pheasant Plucker to name but a few.
They’re selling well, and provide a uniquely ‘local’ connection between us and our customers. This approach supports local suppliers, local jobs and the local economy. What’s not to like?
That’s why we’re keen to bring local brews to the tankards of members throughout the UK. And it’s here that we need some help from our members to identify their favourite local craft beers.
So if you’ve got a minute, add a comment to this blog to tell me about your local real ale heroes – be they breweries, brewers or bottles.
Sue Wade, Category Trading Manager for Local