Many of our members and customers are regular readers of The Sun, which is our biggest selling newspaper and to support the products we sell, our food business from time to time works with brands we sell, including national newspaper titles, to provide in store promotional activity. A limited promotional programme is underway for three weeks with The Sun.
In the past some of The Sun’s media coverage has prompted concern. In response we’ve held meetings with senior executives at The Sun to tell them how our members felt and why the stories they have published challenge the relationship we have with them.
We’ve also undertaken research to ask our members specifically for their views, three quarters were of the opinion that advertisers should not seek to affect the editorial independence of channels in or publications in which they advertise. In addition to this, we held a fringe meeting with our members at our AGM in May to get their thoughts on the issue, which helped to shape our thinking.
The view that came from the discussion was that we will not change opinion by simply walking away or turning our back on difficult issues.
As a result of this we are running a series of adverts that highlight our values of equality and solidarity; giving readers an alternative view to the editorial and comment content they may read.