We’re excited to reveal that the first ever member-designed Co-op product will hit the shelves in a Co-op near you in October and you can be involved in creating it.
First up, we’d like you to tell us which white wine variety will be your member choice – pinot grigio, chardonnay or chardonnay-viognier.
If you’ve already got a firm fave, click here to vote.
If you’d like to know more, take a look at the video below to hear what our wine team has to say about each of the varieties.
As well as deciding on the variety of wine, it will be down to you and other members to come up with the tasting notes created for it, its name and the label design.
This is a Co-op first, as we look to get members involved at every stage of developing this new product, with tastings and production visits in the offing too.
We’ve got regular check-ins planned with members along the way:
You decide on which variety of grape to use
100 members will then sample the chosen wine to help us develop tasting notes to appear on the bottle, point of sale and on our website
Members will help us name the wine and you’ll get to vote for your favourite
We’d like your help in designing the label
You’ll get to vote for your favourite label
We’ll give you an update on the wine as it begins its journey from California to the UK
Some lucky members who have been involved in the project will be invited to the bottling plant to see the new member wine being bottled
We’ll unveil what you have all created and the new member wine will be on the shelves in your local Co-op
Whether you’re partial to a Pinot, charmed by Chardonnay or Viognier gets your vote, join in to be part of making a perfectly bottled bit of Co-op history – cast your vote now!
We’ll let you know the results of this first vote at the end of the month. Don’t forget to keep a look out for the next opportunity in early May, when we’ll be calling on you to help us create the tasting notes that will appear on the label, point of sale material and online.